Microsoft has joined forces with PepsiCo and Frito-Lay to bring gamers an exclusive opportunity to earn rewards by enjoying their favorite snacks. This collaboration aims to add an extra layer of excitement to gaming experiences while promoting popular snack brands.
Win Rewards with Specially Marked Packages
Game is Hard reported that starting from October 9, customers who purchase specially marked packages of Doritos, Mountain Dew, and Rockstar Energy drinks can receive a free month of Xbox Game Pass Ultimate. According to Tom's Guide, these limited-edition snack packages will feature branding from Xbox's popular games, such as Starfield and Redfall.
It's important to note that this promotion is exclusively available to new subscribers. Existing subscribers will not be eligible for the free Xbox Game Pass Ultimate reward but can still indulge in the delicious snacks offered.
How to Redeem Your Prizes
Once customers have obtained the promotional code from their snack packages, they can redeem their reward at DoritosDewRockstar.com. In addition to the free month of Xbox Game Pass Ultimate, players can unlock DLC content and in-game rewards for titles such as Forza Motorsport and Sea of Thieves.
Players can enhance their gaming experience by making additional purchases and redeeming more codes. By doing so, they can earn points on the online rewards marketplace, unlocking even more exclusive content.
The promotion launches this week and will run until December 29, providing gamers a limited window to take full advantage of this opportunity. This collaboration aims to introduce new players to the Xbox ecosystem, enticing them to join the Xbox Game Pass Ultimate service.
Xbox Game Pass Ultimate Experience
Xbox Game Pass Ultimate offers a premium gaming experience, granting subscribers access to over 100 Xbox games, including popular exclusives like Halo Infinite and popular third-party titles like Guardians of the Galaxy.
Subscribers also gain access to Xbox Cloud Gaming, a cloud streaming service that allows players to sync their game saves across platforms and play console games on their phones, PCs, or consoles. This added convenience enhances the overall gaming experience.
The price of Xbox Game Pass Ultimate increased from $14.99 to $16.99 per month earlier this year, aligning with global subscription price adjustments. As gaming subscriptions continue to rise, Microsoft's partnership with PepsiCo and Frito-Lay aims to provide added value to new players.
Photo: Kamil S/Unsplash


Nvidia CEO Jensen Huang Plans China Visit Amid AI Chip Market Uncertainty
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Nintendo Stock Jumps as Switch 2 Becomes Best-Selling Console in the U.S. in 2025
FSU Criticizes ANZ Over Suncorp Bank Job Cuts Amid Post-Acquisition Commitments
6 simple questions to tell if a ‘finfluencer’ is more flash than cash
South Korea Sees Limited Impact From New U.S. Tariffs on Advanced AI Chips
Apple China Holiday Sale Offers Discounts Up to 1,000 Yuan on Popular Devices
Sanofi Reports Positive Late-Stage Results for Amlitelimab in Eczema Treatment
BitGo IPO Prices Above Range, Raises $212.8M in Landmark Crypto Market Debut
Microsoft Restores Microsoft 365 Services After Widespread Outage
Canada’s local food system faces major roadblocks without urgent policy changes
Why financial hardship is more likely if you’re disabled or sick
What’s the difference between baking powder and baking soda? It’s subtle, but significant
Intel Stock Slides Despite Earnings Beat as Weak Q1 Outlook Raises Concerns
ByteDance Finalizes Majority U.S.-Owned TikTok Joint Venture to Avert American Ban 



