Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge 
European Stocks Edge Higher as Iran-U.S. Peace Talks Boost Market Sentiment 
Asian Stocks Slide as Iran Tensions Escalate Despite Strong Weekly Gains 
China Banks Halt New Loans to Sanctioned Refineries Amid U.S.-Iran Oil Crackdown 
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder 
The American mass exodus to Canada amid Trump 2.0 has yet to materialize 
What’s the difference between baking powder and baking soda? It’s subtle, but significant 
Novo Nordisk Raises 2026 Outlook on Strong Wegovy Demand 
BMW Keeps 2026 Outlook Despite 25% Profit Drop Amid Tariff Pressure 
Gold Prices Rise as Weaker Dollar and U.S.-Iran Peace Hopes Boost Demand 
Asian Currencies Slip as US Dollar Gains on Rising Iran Tensions and Awaited Jobs Data 
US-Iran Ceasefire Under Pressure as Fresh Strait of Hormuz Clashes Shake Oil Markets 
Dollar Struggles to Rally Despite Strong US Data as Fed Hike Expectations Remain Limited 
China Export Growth Surges in April as Global Buyers Rush to Secure Supplies 
Yes, government influences wages – but not just in the way you might think 
AWS Data Center Overheating Disrupts Cloud Services in Northern Virginia 
PepsiCo India is set to debut a food-centric manufacturing facility in Assam, bolstering its market access in the northeast with a hefty INR 778 crore investment. This move promises to usher in notable employment prospects and agricultural advancements.
The proposed manufacturing plant spread across 44.2 acres of Nalbari land is slated to become operational by 2025. This significant undertaking is expected to generate direct and indirect employment opportunities for 500 individuals.
In addition, PepsiCo India will provide extensive support to farmers in the region by leveraging state-of-the-art technology, delivering high-quality seeds, and offering affordable machinery. The company has set a goal to source 50,000 tonnes of potatoes from Assam to produce its iconic brand, Lay's.
Furthermore, this initiative will drive demand for cold storage capacity, estimated to reach 60,000 tonnes over the next few years. PepsiCo's Chief Executive Officer for Africa, Middle East & South Asia, Eugene Willemsen, emphasized the importance of building capacity in India, considering its impressive growth trajectory.
According to Willemsen, India stands as a robust cornerstone among the world's leading economies, and at PepsiCo, they are focused on building capabilities, availability, and expanding penetration across the nation.
With its vast portfolio of brands such as Pepsi, Lay's, Kurkure, Tropicana, Gatorade, and Quaker, PepsiCo has been witnessing rapid growth in the Indian market, further solidifying its position in the AMESA (Africa, Middle East & South Asia) region.
In line with their commitment to societal development, PepsiCo India also signed a tripartite Memorandum of Understanding (MoU) with the Assam Skill Development Mission and Directorate of Employment and Craftsman Training. This collaboration aims to enhance women's employability in the region.
The new manufacturing plant is expected to create opportunities for the MSME industry, including packaging products like laminates, cartons, scrap, and other ancillary industries.
President of PepsiCo India, Ahmed ElSheikh, emphasized the company's mission to support the government's drive for self-sufficiency in potato production. He stated that through the creation of employment opportunities and by empowering the farming community, they aim to support the government's drive for self-sufficiency in potato production.
This expansion of PepsiCo's manufacturing capabilities underscores its long-term vision and commitment to fostering equitable and sustainable economic growth in India while simultaneously contributing to the holistic advancement of Assam.
Photo: Olga Kozachenko/Unsplash
