Michelle Williams Premieres Exclusive Home Collection During EVINE Live’s 1st Birthday Bash

MINNEAPOLIS, Feb. 09, 2016 -- EVINE Live (NASDAQ:EVLV), a digital commerce company (evine.com), will debut the full line of “Believe by Michelle Williams,” an exclusive collection of products from Grammy award winning recording artist and songwriter Michelle Williams, on February 11 at 11pm ET and February 12 at noon ET. Premiering during EVINE Live’s “1^st Birthday Bash,” Michelle returns to the network for the first time after successfully previewing her line last fall. “Believe by Michelle Williams,” which first appeared on EVINE Live in September 2015, is a home collection inspired by Michelle’s personal style and is only available at EVINE Live. 

Michelle Williams to debut new home collection on EVINE Live February 11

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/256d6314-25b5-40f5-a20c-5f18264662cf

“We’re thrilled to have Michelle return to our studios to debut her full collection,” said Penny Burnett, Chief Merchandising Officer of EVINE Live. “Michelle is a natural on camera. Her passion for design is immediately felt by viewers, who quickly connect with her product and its story. We’re looking forward to having Michelle back on-air to showcase her brand and help celebrate our Company’s first anniversary as EVINE Live.”

“This collection has been months in the making and I can’t wait to finally unveil it on EVINE Live,” said Michelle Williams. “During the September preview, viewers got a taste for the collection. In just a few days, they’ll discover everything that ‘Believe by Michelle Williams’ has to offer.”

Michelle Williams, known best for her role as a member of the biggest pop group of all time, Destiny’s Child, is also an award winning recording artist, songwriter and actress. Inspired by her grandmother and mother who made beautiful hand-made items for their family, and her world travels as an actress and musician, “Believe by Michelle Williams” is a unique collection of home products that embody Michelle's style and passion for design. During the February 11 and 12 premiere, Michelle will offer a variety of sophisticated textiles, including floral printed comforters, quilted coverlets, duvet sets and fashion-forward sheet designs. Following the February premiere, Michelle will continue to expand her collection with an all-new assortment in March.

Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on "Believe at Home" by Michelle Williams visit www.evine.com/michellewilliams and Believe at Home's social properties on Instagram & Twitter: Believe_Home. For more information on EVINE Live visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.

About Michelle Williams:
Michelle Williams, the beloved artist and Grammy Award-winning singer/songwriter, renowned globally as a member of the internationally acclaimed female pop group Destiny's Child, has continued on as a solo hit-making singer in her own right, topping both the Billboard Top Gospel Albums chart and Billboard Hot Dance chart. Michelle has also starred on the Broadway stage as an actress appearing in "Aida," "The Color Purple, "Chicago," "Fela!". She has also recently been featured on TV as a mentor for the hit Oxygen network series "Fix My Choir," as well as a guest host on both "The View" and "Meredith." Michelle's most recent album, "Journey to Freedom," resulted in an arresting fusion of R&B, hip-hop, pop, dance and African-influenced beats and rhythms paired with relatable messages about faith, inner strength, patience and joy. Michelle has sold 150 million records and received more than 150 awards, including three Grammy awards, Billboard Music Awards, MOJO and many other accolades. Now adding to her array of accomplishments Michelle includes the title of "designer" for her home line, "Believe at Home" by Michelle Williams, launching on EVINE Live September 23rd, 2015 at 9 pm EDT. Michelle is represented by Holly Carter, President of Relevé Entertainment and Jonathan Azu of Relight Management.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Contacts

Media:
Dawn Zaremba 
EVINE Live Inc.
[email protected]
(952) 943-6043

Investors:
Jason Iannazzo
EVINE Live Inc.
[email protected]
(952) 943-6126 

Media & Representation for Michelle Williams: 
Holly Carter
President
Releve Entertainment
[email protected]
(310) 261-1052