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DUBUQUE, Iowa, Aug. 01, 2017 -- Heartland Financial USA, Inc. (NASDAQ:HTLF), a 2017 recipient of Forbes Best Banks in America, announced today that Laura J. Hughes has joined the company as Executive Vice President - Chief Marketing Officer. In this role, Hughes will drive corporate marketing strategy.
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A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e0543e74-8f01-410f-abd7-50942cfe9d39
Hughes joins Heartland with over 20 years of experience in marketing strategy, branding, public relations and digital communications in the financial services industry. Most recently, Hughes served as the Chief Marketing Officer for Church Mutual Insurance Company, a leading property and casualty specialty insurer based in Wausau, Wisconsin. Hughes has also led Digital Marketing for the Commercial Banking Division of JPMorgan Chase & Co. and has served as Vice President of Marketing for the Federal Reserve System.
“The appointment of Ms. Hughes underscores our continued strategic focus on the fast changing needs of our customers as we position our business for the future,” said Bruce K. Lee, President of Heartland Financial USA, Inc. “Ms. Hughes’ track record of building world-class brands, delivering customer-focused solutions across traditional and digital channels in the financial services industry, makes her the clear choice to lead our marketing organization and fuel our company’s growth.”
Hughes holds a bachelor’s degree in Journalism from Northern Illinois University and a Master of Business Administration degree from Northwestern University, Kellogg Graduate School of Management.
About Heartland Financial USA, Inc.
Heartland Financial USA, Inc. is a diversified financial services company with assets exceeding $9.6 billion. The company provides banking, mortgage, private client, investment, insurance and consumer finance services to individuals and businesses. Heartland currently has 121 banking locations serving 88 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California. Additional information about Heartland Financial USA, Inc. is available at www.htlf.com.
Contact: Bruce K. Lee President (563) 587-4176 [email protected]
