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KT Group is transforming its media and content business through artificial intelligence (AI). The company is innovating the mentioned units as part of its acceleration strategy.
According to Yonhap News Agency, KT said on Monday, April 29, that it will use its AI capabilities extensively to transform its media business and boost investments to spread K-pop content in global markets.
AI in Content Creation
The leading telecommunications giant said it will use AI technology in the entire process of content creation and TV viewing. The company will apply the tech to all of its media and content divisions, such as KT Studio Genie production studio, Genie Music streaming, ENA cable channel, and Milly’s Library online reading platform.
The KT Group’s AI model, which foretells the popularity and success that TV shows can achieve, enables informed investment decisions for its production of original content. The company also uses AI technology to improve the quality of older videos quickly and automatically creates film posters according to the size of the TV screens.
KT’s AICT Strategy
KT will lead innovation for its media business using AI and invest to bring K-content to other markets. Based on this, the telecom giant will speed up the implementation of its AICT strategy that aims to advance its content production and distribution, Korea’s Financial Post reported.
“The media business is one of KT’s three core businesses, along with telecommunications and AI, and is a pivotal business that will lead the future of the KT Group,” KT’s media platform business unit’s executive director, Kim Hoon Bae, said, “KT is a media value chain based on group synergy. We will continue to lead the market by adding unrivaled ‘AI technology’ on top of this.”
He added, “As an AI innovation partner, we will join hands with various partners who want to collaborate and take the lead in the development of Korea’s media content industry and a better media life for customers.”
Photo by: KT Telecom Website
