Jessica Alba Announces The Honest Company Exit as CCO

Jessica Alba, an American actress who co-founded The Honest Company Inc. in 2012, announced on Tuesday, April 9, that she is stepping down as the firm’s chief creative officer. She is giving up the role she has held since the establishment of the personal care product company.

Reason for Giving Up the Leadership Role

As mentioned in USA Today, while Alba is stepping down as CCO, she will remain a member of the board of directors. In this position, she can continue supporting The Honest Company and contribute to its future successes. “I will continue to provide strategic advice through my role on the board,” she said.

The 43-year-old “Fantastic Four” actress and businesswoman revealed she decided to vacate her office as chief creative of The Honest Company after 12 years to pursue new endeavors. Alba explained through a post on her Instagram account that she would redirect her focus on other projects and work toward her passions.

About The Honest Company

The Honest Company started as a consumer goods firm that offers baby care. It gradually expanded to include other categories, such as beauty, personal care, household care, and wellness.

The brand’s retail presence has become more prominent over the years. As a result, a growing number of customers flock to its brick-and-mortar and online stores.

“As we reimagined the future of the business, we benefited greatly by having insights from our Founder Jessica Alba,” CEO Carla Vernon said in a press release. “A true visionary, Jessica founded Honest with a desire to bring a higher standard for clean ingredients and sustainable design to baby and personal care products.”

She added, “I offer our deep appreciation on behalf of the management team, our board of directors, and generations of Honest employees for Jessica’s leadership through the years. And, as she shifts her focus to exciting new ventures, we will be cheering her on.”

Photo by: The Honest Company Website