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Jay Park, a South Korean artist, established a new soju brand called Won Soju, and it is now ready to enter the U.S. market. The launch of the said distilled alcoholic beverage was overwhelmingly successful in South Korea, so its expansion overseas has been swift as well.
It was reported that Won Soju also registered a trademark for its brand in the European Union region and several other countries. Now Jay Park is bringing his liquor brand to the United States as well, where he actually grew up.
According to The Korea Economic Daily, the artist is selling his Won Soju brand under his Won Spirits Co., a liquor company. On Thursday, Feb. 2, the firm revealed it had already completed the exporting procedures for its soju beverage lineup, which include the Won Soju Spirit, Won Soju Classic, and the original Won Soju.
The three types of soju are set to land in the U.S. soon. The plan is to introduce them in the country, starting with New York. People can expect to see Jay Park's soju brand in groceries in a few months.
Once established in the U.S., Won Spirits company will proceed with the expansion and bring its liquor products to other parts of the world. The year 2023 will mark the first year of exports for Won Soju which will soon be available in Singapore, Vietnam, China, Vietnam, and Japan. For its trademark registration, aside from the EU, the company also completed the filings in New Zealand, Hong Kong, Australia, and the United Kingdom.
Won Spirits' chief executive officer, Jay Park, confirmed they are exporting their soju brand less than a year after the launch. He said that they will do their best to spread the appeal of their traditional liquor around the world. The company's soju is made with the finest Korean rice without any additives.
"We are very happy to be exporting our Won Soju products, as the brand was established with the goal to globalize soju," Yonhap News Agency quoted Park as saying in a statement. "Won Spirits will make efforts to promote the taste of Korean traditional liquor globally."
