Holly Robinson Peete Partners with EVINE Live, Debuts Exclusive Clothing Collection

MINNEAPOLIS, April 19, 2016 -- EVINE Live (NASDAQ:EVLV), a shopping destination and curator of video content across all screens big and small (evine.com), today announced that it will premiere HRP by Holly Robinson Peete, an exclusive fashion collection from the star of the beloved television series 21 Jump Street, Hangin’ With Mr. Cooper and For Your Love, among others. Launching May 27 and 28 on TV, online and mobile, Holly Robinson Peete will present several pieces from her all-new HRP label, which is only available on EVINE Live.  

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/9031adea-087e-4264-9f27-950d7cc38e09

“Holly Robinson Peete is one of the most highly-respected women in entertainment and we couldn’t be more excited to welcome her to our family,” said Bob Rosenblatt, Chairman and interim CEO at EVINE Live. “Like our customers, Holly leads a busy life. She’s an actress, author, philanthropist, wife and mother of four. When we partnered to develop this fashion collection, she made it clear that she wanted to create something that busy women like her… really all women… could enjoy. I believe we’ve accomplished what we set out to do together, all while keeping the collection affordable, exclusive and accessible to all women.”  

Holly first hinted that she was getting into the fashion business this past Saturday on her OWN reality television series, For Peete’s Sake. The series captured the first meetings between Holly and EVINE Live.

“When EVINE Live first approached me about creating my own line of clothing, it was a dream come true,” said Holly Robinson Peete. “Fashion is something I’ve always been passionate about and I’m excited to share my style with women everywhere. HRP is everything I look for in my own clothing… comfort, color and relaxed styles that flatter my figure.”

David Miller, Vice President of Fashion and Accessories at EVINE Live, also recalls his first interactions with Holly: “The first thing that struck me about Holly was her warmness and approachability, which are traits that are so important in our business. When it comes to selling product on television, the personality is almost as important as the product. In Holly’s case, she has both. She’s real, she’s relatable and her fashion collection perfectly reflects her busy life and casual style. Our customers will immediately fall in love with Holly and HRP.”

Premiering May 27 and 28 during EVINE Live’s summer fashion event, Holly will offer a number of relaxed styles, including tops, bottoms, skirts and dresses. Designed to wear everywhere, HRP includes a variety of design details such as crochet, tie dye, knits and more. HRP’s fresh color palate and airy, lightweight designs are perfect for warm weather. Bright colors and vibrant tones, including bold blues, coral reds, aqua and peach, play together beautifully and make HRP a must-have for any summer wardrobe.

Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.

For more information on HRP, visit www.evine.com/HRP. For information on EVINE Live, visit www.evine.com.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

About Holly Robinson Peete
Actress, author, talk show host, activist and philanthropist Holly Robinson Peete’s career as an actress dates back more than 3 decades and has led her to becoming a voice for her father, her son and her community. Robinson Peete’s career took off on the FOX television drama 21 Jump Street, and she went on to star in many other successful television series, including Hangin’ With Mr Cooper, For Your Love and Mike & Molly. In 1997, Robinson Peete and her husband, former NFL player Rodney Peete, formed HollyRod Foundation, inspired by her father’s courageous battle with Parkinson’s disease, with the mission to help improve the quality of life of people with Parkinson’s.  In 2005, the HollyRod Foundation expanded their mission to provide support to those affected by an autism diagnosis. She has co-authored two books with her children and authored an award-winning book. Robinson Peete can currently be seen in the new family docu-series “For Peete’s Sake” on the OWN network which premiered March 2016.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Contacts

Media:
Dawn Zaremba
EVINE Live Inc.
[email protected]
(952) 943-6043

For Holly Robinson Peete:
Liza Anderson, Whitney Peterson & Lilyan Park
Anderson Group Public Relations
[email protected]
(323) 655-1008

Investors:
Jason Iannazzo
EVINE Live Inc.
[email protected]
(952) 943-6126