Google Is Reportedly Willing to Acquire Game Studios for Streaming Service

Reports are saying that Google is continuing its efforts to launch its own service that will stream video games to various devices and gaming systems.

The project is reportedly codenamed “Yeti," which would stream and render video games through cloud servers to let gamers with low-end devices play even titles that demand heavy hardware technical specs.

Google’s venture into the game streaming field was first reported earlier this year but the company is still mum about the topic and also did not speak about it during the latest Google I/O conference last May. But recently, a development in the story surfaced after five unnamed sources told Kotaku that Google is on the move in making Yeti’s launch happen.

According to the report, Google is highly considering the expansion of its subsidiaries by acquiring game developers through major deals. This will likely end up in establishing a new Google wing just like Microsoft did with Microsoft Studios. The latter now has several game developers as subsidiaries, including 343 Industries (“Halo” series), Mojang (“Minecraft”), Turn 10 Studios (“Forza” franchise), and more.

However, it is unclear whether or not Google is also on the way to building its own console just like Microsoft did, which led to the Xbox system. But, on the other hand, Google is possibly more focused on accomplishing the Yeti project especially since it already has off-site servers that can handle the demands of streaming heavy-duty games to low-end gaming devices.

Meanwhile, Google’s Yeti project is not the only one of its kind. In fact, unlike Google, Microsoft is very vocal about its plans for streaming AAA games even on mobile devices.

Xbox now has the Game Pass platform, but it is still limited to delivering video games to Xbox consoles. But in a previous interview with Business Insider, Microsoft's executive president of gaming, Phil Spencer, confirmed that they are now working on bringing “console-quality gaming” to mobile devices.

This is actually not difficult to imagine happening in the near future since, as Spencer also noted, Microsoft has invested “billions of dollars” for the Azure cloud service to have “50 data centers,” globally giving Xbox an advantage in the game streaming competition.