GoodData Leads the Way in Powering Smart Business Applications

SAN FRANCISCO, May 09, 2017 -- GoodData®, whose platform helps businesses unleash the value of data assets, is taking a leading role in helping organizations provide data-driven insights and automation at the point of work through Smart Business Applications, according to a new report by Nucleus Research.

“By embedding analytics in an application,” the report states, “users will have the correct information put into context for them to access automatically. […] A key differentiator for GoodData’s platform is that it provides a closed loop system integrating data to insight to action.” 

GoodData CEO Roman Stanek sees this integration as a key advantage in making native business applications smarter. “We don’t want people to know that they are using analytics per se; it’s a part of their daily workflow. By building analytics and machine learning into the apps they already use, we not only offer data-driven insights where they’re needed — at the point of work — we can also automate repetitive, low-level decisions, freeing users to focus on more complex problems.”

“Smart Business Applications represent the culmination of all we’ve been doing since the company was founded,” says Zdenek Svoboda, vice president, platform. “Thanks to advances in artificial intelligence and machine learning, we’re able to introduce business users to a whole new analytics experience that’s built around their needs and outcomes, not [just] around the data.”

GoodData sees particularly strong potential for Smart Business Applications in the financial services, retail, healthcare, and accounting industries. “But really, the applications are limitless,” notes Stanek. “By offering insights at the point of work and automating routine decisions, Smart Business Applications enable any organization in any industry to leverage the power of data in streamlining processes, improving business decisions, and accelerating action.”

About GoodData
GoodData provides the platform and expertise for enterprises to create Smart Business Applications that harness your existing data to help you automate, recommend and take better business actions faster and with more reliability. We drive competitive value, performance and profit by significantly enhancing the data-driven business processes across the enterprise and its business ecosystem by bringing analytics to the point-of-work.

Our clients include enterprises like Penton that need to deliver revenue-generating data products to their clients and software companies like Zendesk that market their own Smart Business Applications using GoodData.

GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS and others. For more information visit our website and follow GoodData on Twitter and LinkedIn.

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GoodData Contact
Amy Duryea
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