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'Fortnite' Latest News, Update: ‘Avengers: Endgame’ Tie-In Proves Game’s Advertising Prowess, Ultimate Marketing Tool?

Fortnite.IGN/YouTube

Video games have been used to promote movies for a long time, but the industry has never had anything like “Fortnite” to work with. The sheer marketing power of this Battle Royale title is becoming more and more apparent to producers of blockbuster films. The most recent example of this is the “Avengers: Endgame” tie-in that was recently revealed ahead of the superhero flick’s release.

As GameSpot reports, recent teasers posted on social media include Iron Man’s glove and Thor’s ax, which make sense in a title like “Fortnite.” The glove can easily be purchased or unlocked as a skin while the ax can be a replacement for the usual pickaxe that players start with. Fans of the MCU will definitely want to take a look at those when they become available.

Officially, these new “Fortnite” features will become available on Feb. 25, so it’s just a few hours worth of wait now. Before they become usable, there will be an 8.5 update where the game will undergo downtime. This should last a few hours at the most, and then players can get back into the action, once again.

So far, social media response for the announcements has been indicative of huge interest among the fans of both “Fortnite” and the MCU film. With this being the case, the power of the title as an advertising platform is proven, once again. This could then be indicative of a new dawn in the matter of marketing options.

When the internet started spreading all over the world, for example, Google made a fortune by catering to advertisers. “Fortnite” could become a template for how video game developers and publishers could do the same thing with their own respective offerings. Gamers themselves might not appreciate being bombarded by ads, but if it is part of the experience, it might not be so bad.

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