Forthea Hires International Fortune 500 and Digital Agency Executive Larry K.H. Jenkins

HOUSTON, May 23, 2017 -- Forthea, a leading Texas-based digital marketing agency who partners with brands to make more intelligent business decisions, announced that Larry K. H. Jenkins has joined the leadership team as chief operating officer and senior vice president of client services.

Larry brings rich Fortune 500 and digital marketing expertise to Forthea. Larry will play an integral role in growing the agency’s digital marketing services, search management and advanced analytics portfolio.  His experience and leadership working with large international brands will support Forthea’s success as a leading strategic partner for brands looking to solve tough marketing challenges, make more informed business decisions and create meaningful online experiences.

"We are thrilled to have Larry join our organization at a time of incredible growth. Larry brings an array of experience and will serve as a valued member of our strategic leadership team. His insight and perspective will help us drive industry innovation and maximize revenue and asset value for our clients,” said Chris Pappas, president and founder of Forthea.

Larry joins Forthea from Ethology, where he served as president, and helped lead the company to over 200% growth in four plus years and earned it a prestigious place in The Forrester Wave™: Search Marketing Agencies, 2016. He also held executive positions with global digital marketing and search firms Covario/iProspect and iCrossing, as executive vice president of strategic accounts and managing director of Europe.

Larry has worked with small, medium and mega brands including American Express, Bank of America, Coca-Cola, Farmers Insurance, General Motors, Hilton Hotels, Intel, Lenovo and Waste Management. He has won numerous advertising and digital awards including Clio, Webby, BOLI and OMMA for Search Agency of the Year.

Prior to his agency career, he was trained in brand management by Nestlé and served as vice president of international/military sales and marketing for Tyson Foods.

In his key role, Larry will lead operations teams including client services, search services, design and development, and sales and marketing.

“I’m extremely pleased to join Forthea. It is a true pioneer in predictive analytics and experts in online services. I look forward to partnering with our loyal employees and valuable clients to further improve brand strategy, operating efficiency, customer experience and client satisfaction,” said Jenkins.

About Forthea Interactive Marketing

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters. For more information about Forthea and how it can provide measurable marketing results, visit www.forthea.com or call 713-568-2763.

Holly Gary 
Director of Corporate Marketing
1 713-568-2763 ext. 213
[email protected]