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Burger King’s parent company, Restaurant Brands International Inc., has teamed up with China’s Ant Group to step up the digital transformation of its restaurant operations in the Asia Pacific region.
With the partnership, Burger King’s owner will weave Ant Group’s digital solutions into its businesses in APAC. RBI also owns other major fast-food brands including Popeyes, Burger King, and Tim Hortons. Apparently, most of its restaurants are not only operating in the Asia Pacific but worldwide.
As mentioned on TechInAsia, the RBI announced its collaboration with the Ant Group so it can use its advanced digital solutions for most of its fast-food chains. The two companies agreed that the Alibaba Group affiliate will provide the fast-food restaurant company with a wide range of digital solutions such as marketing solution suite, cross-border mobile payments, and Alipay Plus.
The solution that will be integrated into RBI’s restaurant franchises will also support several local payment options of certain countries including GCash in the Philippines, TrueMoney Wallet in Thailand, Kakao Pay in South Korea, and Touch ‘n Go eWallet in Malaysia.
It was added that RBI’s fast-food brands would also use Ant Group’s mini-program which is a software-as-a-service (SaaS) solution for online and offline operations. With this, contactless payments and menus, online delivery orders or pickup, and other transactions are possible. The deal between RBI and Ant Group will cover around 1,500 restaurants located in eight markets in the APAC area.
“We couldn’t be more excited to launch this groundbreaking partnership with Ant Group, which further supports our mission to make ordering and dining as easy as possible for our guests and leveraging payments to provide a more convenient and personalized experience,” Restaurant Brands International APAC president, Ekrem Ozer, said in a press release. “Franchisees across Asia will soon be able to benefit from the advantages of digitization across operations and the mini programs’ integration into other digital platforms.”
Finally, the president of Ant Group’s International Business Group, Angel Zhao, also said that they are looking forward to providing RBI with assistance in its digital transformation to make the customer experience even better.
