Boats by George Wins Leads and More with Dealer Spike Web Solutions

Portland, OR, March 22, 2016 -- New York-based dealership Boats by George is making big moves in the marine industry. An elite member of their business sector, the dealership is growing year by year. Adam Pensel, owner George Pensel’s son who helps run day-to-day operations, says that their recent expansion to a new storage facility is just one indication of their achievements. Pensel says that as a vital marketing tool that proves its importance to his family’s business daily, Boats by George’s website is a major contributor to the dealership’s success in sales and growth.  

 As a member of the Cobalt 20 Group, Pensel heard about Dealer Spike nearly two years ago during a meeting. “Another dealer had been looking for new providers, talked to Dealer Spike and told us that the company seemed impressive. I decided to do some investigating.” Pensel says that the main reason he was drawn to Dealer Spike was their responsiveness and dedication to him as a customer. Each month a representative reaches out to him for any needs he may have, and to offer suggestions for improving his dealership’s online presence.

Pensel and his team are active in managing and updating their website, and Pensel says they appreciate the admin tool supplies that allow them to do that easily. The Craigslist tool is one that the team uses often. They are able to easily create ads for the chosen units in their backend tool then push data from their website to automatically complete postings. The team can then choose to feed their posts into different locations for their customer base.

Boats by George also holds several events and promotions throughout the year, and they find Dealer Spike website functionality especially helpful during these times. Most recently, Pensel featured an interactive March Madness bracket on the site to celebrate their new storage facility, the prize being a Four Winns Boat. For dealership events, website contact forms to RSVP enable the team to collect contact information, update e-mail lists with accurate information, and further expand on their marketing efforts.

These tools and features are just a few examples that help Boats by George move units and increase visibility and buyer interest online. Pensel credits his dealership’s website as a whole for bringing in profitable leads. “With Dealer Spike we know our site is being hosted with the kinds of solutions we need,” Pensel explains. “We use it as a huge marketing tool.”

About Dealer Spike

Dealer Spike is a digital advertising company focused on helping dealers increase sales through online advertising and training. We provide beautiful, powerful, distinctive web solutions and tools to hundreds of dealers worldwide.

About Boats by George

Boats by George is a family-owned marine dealership founded by George Pensel in 1982.  Grown out of a small canvas shop specializing in boat covers, Boats by George has transformed into the Northeast's premiere dealer of Cobalt, Marker One, and Four Winns boats.  George attributes his success to his own passion for boating and an experienced, dedicated staff.

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