Beyonce, Justin Bieber, Lady Gaga, Kim Kardashian, Other Celebs Embrace Tesla Cybertruck; Ford Alters EV Pricing Strategy

Tesla's Cybertruck has emerged as the top pick among celebrities in an unprecedented trend, signaling a new era in luxury electric vehicles. Concurrently, Ford is shaking up the EV market by permitting dealers to advertise electric vehicles below the manufacturer's suggested retail price (MSRP), aiming to enhance affordability and boost its competitive edge.

Celebrities Pay Full Price for Tesla Cybertruck, Spotlighting Its Unique Design and Broad Appeal

Many believe Tesla is freeing these celebrities' Cybertruck units to promote their new and controversial pickup design. However, sources close to the company confirm that Tesla requires celebrities to pay the $120,000 price tag for the Foundation Series of the Cybertruck. Tesla could prioritize delivery to these celebrities because their reach is free advertising.

Teslarati compiled a list of every celebrity who has been spotted with a Cybertruck, clearly confirming their ownership of perhaps the most revolutionary pickup in recent memory:

• Pharrell Williams, best known for his hit song "Happy," was among the first to be spotted with a Tesla Cybertruck. Pharrell drove through the streets of Miami, Florida, in the pickup and was spotted at a Louis Vuitton store on the 405 shortly after the Cybertruck began deliveries.
• Kim Kardashian has been photographed numerous times, showing off her Cybertruck ownership for quite some time. She boarded a private jet and made her first post with the Cybertruck.
• Lady Gaga has also received a Tesla Cybertruck, which she was first seen driving on a coffee run in mid-February.
• Adin Ross, one of the world's wealthiest streamers, recently revealed that he earns around $10,000 per hour from his broadcasts. Ross is in a close-knit group with many celebrity friends, including athletes and musicians. He recently shot up his Cybertruck in an attempt to demonstrate its strength.
• Justin Bieber needs no introduction. He was first spotted in his Cybertruck at the end of February.
• As he is known, Shai Gilgeous-Alexander is one of the NBA's best up-and-coming players and one of the few mainstream professional athletes to own a Cybertruck. The Oklahoma City Thunder's official social media pages reported that he was spotted driving up to a recent game in the pickup.
• Thanks to his passion and undeniable competitiveness, Stefon Diggs is a top receiver in the National Football League and one of the league's most well-known personalities. He's had many great catches in his career, but perhaps his Cybertruck and Cyberquad are two of his best.
• Tennis superstar Serena Williams and her husband, Reddit founder Alexis Ohanian, were among the first to take delivery of the Cybertruck. CEO Elon Musk handed Ohanian the keys at the Cybertruck delivery event in November, and he immediately broadcasted his first drive live on X. They've been spotted in the pickup several times since becoming owners late last year.
• Jay Leno, who is close friends with Elon Musk, should be no surprise to anyone reading this list. Leno's extensive collection includes some of the most rare and most incredible cars.
• Jay-Z and Beyonce already own the Tesla Model S and Model X, and they are now adding a Cybertruck to their collection. They even wrapped theirs in matte black, creating one of our favorite looks!
• DJ Steve Aoki accepted delivery of his Cybertruck in mid-March and posted this video announcing that he had finally received it.
• Rapper Big Sean took delivery of his Cybertruck in March. He has one of the best stories about someone who started from nothing. Now, he owns a Cybertruck.

Ford Empowers Dealers with Flexible EV Pricing, Paving the Way for More Affordable Electric Options

Ford's groundbreaking move now allows car dealers to list electric vehicles (EVs) below the manufacturer's suggested retail price (MSRP), a significant shift in the company's strategy that could potentially reshape the EV market.

The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Additionally, Ford informed dealers that it no longer requires compliance with its strict Minimum Allowable Advertised Price (MAAP).

Cars Direct anticipates Ford's latest decision will profoundly impact electric vehicle prices, potentially leading to more competitive pricing and increased affordability for potential buyers. A Ford spokesperson confirmed the change on January 1, 2024.

Ford's new MSRP rules apply to the Mustang Mach-E, Ford F-150 Lightning, and E-Transit. Ford's new MSRP advertising rules could be a game-changer for its next-generation electric vehicles. The current EV market is evolving and shifting toward more affordable electric vehicles. This recent change gives dealers greater flexibility in their EV offerings and allows customers to access better prices.

The traditional automaker is now focusing on producing small, more compact EVs capable of competing with Tesla's $25,000 electric vehicle. Other automakers are pursuing the same strategy.

Photo: u/Kruzat, CC BY-SA 4.0, via Wikimedia Commons