Baozun Subsidiary Baotong Opens First Premium Warehouse and Becomes Certified Cainiao Partner

SHANGHAI, China, Sept. 08, 2016 -- Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the leading brand e-commerce solutions provider in China, today announced that Baotong E-logistics ("Baotong"), its wholly-owned warehousing and logistics solutions subsidiary, has begun operations at its first premium warehouse, the Baotong Cube. Baotong recently became a certified partner of Alibaba Group Holding Limited's ("Alibaba") (NYSE:BABA) logistics arm Cainiao Network Technology Co., Ltd. ("Cainiao"), which will allow it to provide best-in-class services to a wider variety of merchants through Cainiao’s platform.

The Baotong Cube is a highly automated premium warehouse that significantly improves operational efficiency, provides brand partners with a more customizable solution and supports Baozun’s long-term growth by strengthening and expanding the scale of its logistical capabilities. Nike and Converse will be the first brand partners to have their merchandise handled by the Baotong Cube.

The launch of the Baotong Cube will allow Baozun to meet increasing demand for its warehousing and fulfillment services and is part of the Company’s preparations for the enormous surge in orders that takes place during the 11.11 shopping festival. Leveraging its sophisticated IT systems and highly automated infrastructure, the Baotong Cube will be able to process 15,000 orders per hour.

“The Baotong Cube marks the beginning of a new generation of intelligent warehousing and fulfillment services that will support brand e-commerce and shape the industry going forward,” commented Mr. Vincent Qiu, Chief Executive Officer of Baozun. “This new, highly automated warehouse significantly improves efficiency and provides better overall services.”

“Having analyzed years of 11.11 shopping festival data, we are confident that the intelligent logistical systems we have built into the Baotong Cube will ensure the smooth fulfillment of orders during the surge. Our sophisticated IT systems work closely with our brand partners to manage their inventories in a cost-efficient way and secure processing capacity on the most important day in China’s e-commerce market. We will continue to invest in innovating our warehousing and fulfilment infrastructure which I am confident will help us in developing stronger relationships with our current brand partners and new ones with those who are in need of our deep experience in B2C warehousing and fulfillment services.”

Safe Harbor Statements

This news release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

About Baozun Inc.

Baozun is the leading brand e-commerce solutions provider in China that helps brand partners execute their e-commerce strategies. The Company's integrated capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. The Company helps brand partners execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations.

For more information, please visit http://ir.baozun.com

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Caroline Dong
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Christensen
In China
Mr. Christian Arnell
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E-mail: [email protected]

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Ms. Linda Bergkamp
Phone: +1-480-614-3004
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