Apple is certainly not messing around when it comes to growing its market share in the automobile market.
In a bid to build and produce its own car, the iPhone maker has forced a promising automotive startup to shutter its operations after it has aggressively recruited its top engineering talent. Citing sources close to the situation, Reuters reported that Mission Motors, who has produced sleek electric bikes that drew comparisons to Tesla’s own electric vehicles, closed shop in May this year.
It has been believed that Apple is working on an electric automobile project following its recruitment of several auto experts, mostly talent from industry leaders like Mercedez Benz and Ford. Although Apple has not openly acknowledged the project, the company’s efforts have forced Mission Motors to finally shut its doors by last fall, sources have said.
Apple Insider said that Mission Motors’ remaining assets, which are now owned by Infield Capital, are being sold off. The electric motorcycle Mission intends to deliver to customers have never been shipped, the site added.


OpenAI GPT-5.6 Set for Wider Release After U.S. Commerce Approval, Report Says
Morgan Stanley Says China’s Reusable Rocket Progress Poses Long-Term Challenge to SpaceX
EU to Propose New Rules Limiting Children's Access to Social Media
OpenAI Executive Fidji Simo to Step Down Amid Health Challenges Ahead of IPO
Wolfspeed Sues Navitas Over GaN and SiC Patent Infringement
Zhipu AI Stock Jumps on Report of Custom AI Chip Development Plans
Australia Flags Child Safety Gaps at Apple, Meta, Google Over Online Sexual Extortion
Samsung to Launch First Yongin Chip Plant by 2029 as South Korea Speeds Up Semiconductor Hub
Meta Says States Seek $1.4 Trillion in Penalties Over Teen Social Media Addiction Lawsuit
Chinese Chip Stocks Jump as Apple Reportedly Tests CXMT Memory Chips for China Devices
LG Energy Solution Q2 Profit Plunges 77% Despite Revenue Growth on Weak EV Demand
Yaskawa Electric Shares Slide as Weak Profit Overshadows Strong AI Demand
SoftBank Corp Partners With Sierra to Expand AI Customer Support Across Japan
TSMC Q2 Revenue Surges 36% as AI Chip Demand Powers Growth Ahead of Earnings
SK Hynix’s $28 Billion U.S. Share Sale Draws Massive Demand Amid AI Chip Boom
Elon Musk Says Anthropic Leads AI Race as Claude Models Challenge OpenAI 



