CellPoint Mobile, payment industry's mobile-first PSP solution for airlines and travel companies, has launched a Travel Innovation Hub in order to develop blockchain applications on travel-related business services and transactions.

The Travel Innovation Hub is led by CellPoint Mobile's CEO Kristian Gjerding and CTO Jonatan Evald Buus and aims to create products and services that are supported by blockchain technology that generates revenues for the travel sector, the official release stated. The Hub invites and encourages participation, collaboration and input from airline merchants, clients, and partners.

“Our goal is to work with partners who are interested in integrating practical, real-life travel solutions into our e-commerce platform. CellPoint Mobile is staking a claim in the travel market now because of blockchain's potential to make the travel experience easier, more seamless and secure – for airlines, travel merchants and passengers alike,” Gjerding said. “We invite like-minded partners and innovators to explore blockchain's potential in the travel setting, and we look forward to fast-tracking the deployment of viable blockchain-related products and services to our travel clients."

The company will be working with industry partners, innovators and clients to identify and integrate into its platform key blockchain capabilities and products involving in four main travel activities including travel security, traveler/passenger identification and verification, loyalty program identity and transactions and payments.

The potential products include a unified and secure passenger ID created from existing verified data like passports, visas, IDA, licenses, etc; loyalty products that use blockchain processes to streamline and protect earn-redeem transactions in airline and travel loyalty programs; among others.