Nike flaunts ad campaign starring K-pop girl group NewJeans
Mar 07, 2023 23:40 pm UTC| Life Sports Economy Business
K-pop supergroup NewJeans has now appeared in a campaign for Nike shortly after officially announcing their partnership with McDonalds Korea, The Nike Korea Air Max campaign shows the girl group formed by ADOR, a...
NFL, Raiders sued for allegedly threatening law firm with trademark infringement over Super Bowl ad
Mar 06, 2023 23:46 pm UTC| Sports Law Economy Business
Lsas Vegas-based personal injury lawyer Steve Dimopoulos has filed a federal lawsuit against the NFL and the Las Vegas Raiders after they allegedly threatened him with heightened legal penalties due to his Super Bowl LVII...
Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals
Mar 04, 2023 12:21 pm UTC| Sports Economy
Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...
Metro Brands in discussions to bring Foot Locker into India
Feb 28, 2023 23:56 pm UTC| Sports Economy Business Life
Indian multi-brand footwear company, Metro Brands, is among four potential Indian franchisees negotiating to bring Foot Locker to India. The identities of the three other potential franchisees have not been...
Under Armour creates new method to measure fiber shedding
Feb 28, 2023 23:55 pm UTC| Life Sports Nature Economy Business
Under Armour Inc. has developed a new testing methodology to help fight fiber shedding at its source. The new testing method would support Under Armours sustainability goal for 75 percent of fabrics in its products to...
Mizuno launches first line of NFTs featuring judo, running, and soccer
Feb 28, 2023 23:55 pm UTC| Sports Economy Business Digital Currency
Mizuno has launched its first line of NFTs with three sets of tokens, one for each of the sports it specializes in: judo, running, and soccer. The launch makes the Japanese sports brand the latest sportswear titan to...
New York Knicks targeting $30 million per year for new jersey patch deal
Feb 27, 2023 23:41 pm UTC| Economy Business Sports
The NBAs New York Knicks are targeting a jersey patch partnership deal worth US$30 million per year to replace the Squarespace deal, which expired following the 2021/22 season., Squarespace paid between US$15 million...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Why Germany ditched nuclear before coal – and why it won’t go back
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight