
Amazon invests in fractional sports trading card, NFT marketplace Dibbs
Dec 03, 2021 21:51 pm UTC| Digital Currency Sports Economy Business
Amazon is getting into sports collectibles by investing in fractional marketplace Dibbs, which recently launched a feature allowing users to sell stakes in their items with each other. The terms of Amazons investment...

NBA to broadcast games in India via multiplatform deal with Viacom18
Dec 03, 2021 20:53 pm UTC| Sports Economy Business
The National Basketball Association (NBA) inked a new multi-year broadcast partnership with Viacom18 to air its games across linear and streaming platforms in India. The Mumbai-based media group will cover the NBAs...

Celtics' Freedom willing to educate Lebron James on using Nike, China issues
Dec 01, 2021 21:07 pm UTC| Sports Economy Business
Boston Celtics center Enes Kanter Freedom said he is willing to speak with LeBron James about the criticisms he made on the latter for his sponsorship deal with Nike and silence on Chinas human rights issues. Freedom...

Nov 30, 2021 23:51 pm UTC| Sports Economy Business
The East Asia Super League (EASL) has secured funding from the financial advisory firm the Raine Group and former National Basketball Association (NBA) players, pushing its valuation to US$100 million ahead of its October...

LeBron James' 'killer instinct' inspires leopard print in Nike LeBron 19
Nov 30, 2021 22:54 pm UTC| Sports Economy Business Life
The ultra-cushioned Nike LeBron 19 line will be offered with leopard print, likely referencing the basketball icons killer instinct. The shoe, unveiled ahead of the Space Jam: A New Legacy film, is the Los Angeles...

UFC to launch esports tournament with BoomTV on Dec.9
Nov 30, 2021 22:53 pm UTC| Sports Life Economy Business Technology
The UFC is collaborating with esports tournament producer BoomTV for a new gaming tournament, which would get underway on December 9 on the MMA organizations official Twitch channel. Over 100 streamers, including former...

Manchester City explores metaverse in partnership with Sony
Nov 30, 2021 22:51 pm UTC| Sports Technology Economy Business
English soccer champions Manchester City FC have engaged Japanese conglomerate Sony Corporation in a global partnership to develop new digital fan experiences, mainly on metaverse. Both parties would create a global...