Assistant Professor, Universidad del Desarrollo
I am currently Assistant Professor at Universidad del Desarrollo in Santiago, Chile. I hold a PhD from UNIVERSITÉ PARIS I- PANTHEON SORBONNE / ESCP BUSINESS SCHOOL. My interests include macro-level factors influencing consumer experiences, particularly in connection with vulnerable consumers, family consumption, sustainability and international border-crossing.
My research agenda envisages a widening of research contexts by focusing on promoting a conversation between theorizations developed in mature markets and the reality of emerging economies and applying marketing knowledge to contribute positively to society. My work has been featured in the Journal of Business Research, Journal of Marketing Management, Consumption, Markets & Culture, Research in Consumer Behavior and Advances in Consumer Research, among other outlets.
Mar 15, 2023 15:44 pm UTC| Nature
When Luiz Inácio Lula da Silva was sworn in for his third term as president of Brazil on January 1, 2023, he invited a diverse group to accompany him as he ascended the ramp to his offices. Among them, two...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget
Why Germany ditched nuclear before coal – and why it won’t go back
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight