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Cameron Shackell

Visiting Fellow, Queensland University of Technology
Dr Cameron Shackell completed his undergraduate degree in Economics at UQ, his Master of Letters in Applied Linguistics at ANU, and his PhD in Semiotics and Information Technology at QUT. He is currently a Visiting Fellow at the QUT School of Information Systems and works in the private sector as CEO of GeneriTrend, a firm using AI to quantify brand and trademark genericness. His research interests include semiotics, artificial intelligence, data science, branding and marketing, trademark evidence, and the economics of intellectual property. He writes for World Trademark Review and Brandingmag.

Can I take your order – and your data?

May 08, 2024 11:00 am UTC| Insights & Views Business Technology

You might have seen viral videos of Wendys drive-thru customers in the United States ordering their fast food from the firms generative AI bot Wendys FreshAI. Most show a very human-like transaction punctuated with cries...

Will AI kill our creativity? It could – if we don’t start to value and protect the traits that make us human

Sep 28, 2023 02:43 am UTC| Technology

Theres no doubt generative AIs ability to rapidly produce new texts, images and audio is shaking up creative jobs. In the long-running Writers Guild of America strike, a central sticking point has been the guilds demand...

Do rebrands work? Can you trademark an X?

Jul 27, 2023 08:47 am UTC| Business

To non-moguls, Elon Musks (perhaps temporary) rebrand of Twitter to X may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing...

Why are we paying so much for alcohol-free drinks that aren't taxed?

Jun 21, 2023 07:24 am UTC| Business

Dry July, an Australian fundraising campaign to support people affected by cancer, is almost here again. The premise is that abstaining from booze and hangovers for a month frees up money to donate. But with prices in...

Economy

Deutsche Bank Sees Global Capital Shifts Reshaping Long-Term U.S. Dollar Outlook

Structural changes in global capital flows, technological innovation, and geopolitical developments are redefining the long-term outlook for the U.S. dollar, according to a new research note from Deutsche Bank. The bank...

Trump, Canada Reach Gordie Howe Bridge Deal Ahead of July 27 Opening

The $4.7 billion Gordie Howe International Bridge connecting Detroit and Windsor, Ontario, is set to open on July 27 after the United States and Canada reached a new agreement on toll revenue, ending months of uncertainty...

Gordie Howe Bridge to Open July 27 After U.S.-Canada Reach Toll Revenue Agreement

The long-awaited Gordie Howe International Bridge connecting Detroit, Michigan, and Windsor, Ontario, is set to officially open on July 27 after the United States and Canada reached a new agreement over toll revenue,...

Fed Reaffirms 2% Inflation Goal, Vows Forceful Action to Anchor Price Expectations

The Federal Reserve reaffirmed its commitment to restoring price stability, saying it is prepared to act forcefully if necessary to keep longer-term inflation expectations anchored around its 2% target. The pledge came in...

Dollar Ends Week Higher as Yen Jumps on Japan Pension Fund Investment Plans

The U.S. dollar traded within a narrow range on Friday and was on track for a modest weekly gain as investors weighed evolving inflation expectations, Federal Reserve policy signals, and renewed geopolitical tensions in...

Politics

Iran's Supreme Leader Vows Revenge as Trump Threatens Massive U.S. Military Response

Irans Supreme Leader Ayatollah Mojtaba Khamenei vowed on Saturday to avenge the death of his father and predecessor, Ayatollah Ali Khamenei, escalating tensions with the United States as President Donald Trump warned that...

Iran Says It Closes Strait of Hormuz After Warning Shot at Vessel

Irans Revolutionary Guards (IRGC) navy announced early Sunday that it has closed the Strait of Hormuz until further notice after firing a warning shot at a vessel it claimed was attempting to transit through the strategic...

DOJ Subpoenas New York Times Journalists Over Air Force One Leak Report

The U.S. Department of Justice has ordered several New York Times journalists to appear before a federal grand jury after the newspaper reported on security concerns surrounding President Donald Trumps new Air Force One...

Ann Widdecombe Murder: Police Arrest Second Suspect, Rule Out Terrorism Motive

British police have arrested a 28-year-old man on suspicion of murdering former UK government minister Ann Widdecombe, while investigators said there is currently no evidence linking the case to terrorism or a political...

Ukraine Says Drone Strikes Hit 21 Russian Oil Tankers as Russia Launches Fresh Missile Barrage

Ukraine said its military damaged 21 Russian tankers carrying crude oil and petroleum products during overnight drone strikes in the Sea of Azov, marking one of Kyivs most significant attacks on Russias energy transport...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Apple Sues OpenAI, Former Employees Over Alleged Trade Secret Theft

Apple has filed a lawsuit against OpenAI and two former Apple employees, accusing them of misappropriating confidential company information and trade secrets tied to its hardware development efforts. The lawsuit, filed...

SK Hynix Soars 13% in Nasdaq Debut After Record $26.5 Billion IPO

SK Hynix made a strong debut on the Nasdaq on Friday, with its American Depositary Receipt (ADR) shares closing 12.8% higher at $168.01 after completing a record-breaking $26.5 billion U.S. initial public offering (IPO),...

Elon Musk Says Anthropic Leads AI Race as Claude Models Challenge OpenAI

Elon Musk has publicly praised artificial intelligence startup Anthropic, saying the company is obviously the current leader in AI, in a rare acknowledgment of a key rival as competition among top AI developers...

OpenAI Executive Fidji Simo to Step Down Amid Health Challenges Ahead of IPO

OpenAIs head of products and business, Fidji Simo, announced on Thursday that she will step down from her leadership role and transition to a part-time advisory position after experiencing complications from a chronic...

Samsung Chairman Lee Jae-yong Expected to Meet Nvidia CEO Jensen Huang on AI and Chip Partnership

Samsung Electronics Chairman Lee Jae-yong is expected to meet Nvidia CEO Jensen Huang in the United States by the end of July as the two technology giants explore deeper cooperation in semiconductor manufacturing and...