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Cameron Shackell

Cameron Shackell

Visiting Fellow, Queensland University of Technology
Dr Cameron Shackell completed his undergraduate degree in Economics at UQ, his Master of Letters in Applied Linguistics at ANU, and his PhD in Semiotics and Information Technology at QUT. He is currently a Visiting Fellow at the QUT School of Information Systems and works in the private sector as CEO of GeneriTrend, a firm using AI to quantify brand and trademark genericness. His research interests include semiotics, artificial intelligence, data science, branding and marketing, trademark evidence, and the economics of intellectual property. He writes for World Trademark Review and Brandingmag.

Can I take your order – and your data?

May 08, 2024 11:00 am UTC| Insights & Views Business Technology

You might have seen viral videos of Wendys drive-thru customers in the United States ordering their fast food from the firms generative AI bot Wendys FreshAI. Most show a very human-like transaction punctuated with cries...

Will AI kill our creativity? It could – if we don’t start to value and protect the traits that make us human

Sep 28, 2023 02:43 am UTC| Technology

Theres no doubt generative AIs ability to rapidly produce new texts, images and audio is shaking up creative jobs. In the long-running Writers Guild of America strike, a central sticking point has been the guilds demand...

Do rebrands work? Can you trademark an X?

Jul 27, 2023 08:47 am UTC| Business

To non-moguls, Elon Musks (perhaps temporary) rebrand of Twitter to X may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing...

Why are we paying so much for alcohol-free drinks that aren't taxed?

Jun 21, 2023 07:24 am UTC| Business

Dry July, an Australian fundraising campaign to support people affected by cancer, is almost here again. The premise is that abstaining from booze and hangovers for a month frees up money to donate. But with prices in...

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Economy

Latest inflation figures are good news

The U.S. economy is slowing, but not crashing. In the dismal science, this is what counts as good news. Thats the message I took away from the latest inflation data, released May 15, 2024, which showed U.S. consumer...

The budget is full of good news, but good news isn’t the same as good management

This years budget has something for everyone, with very little in the way of cuts and no new taxes. Its a classic good news pre-election budget. Whether it is too good to be true hinges on whether this budget...

Interest rates: the ugly dilemma facing Europe’s central banks – and why it’s a mistake to cut too soon

Central banks in Europe are discovering an old dilemma: when they lower interest rates because inflation is slowing down, its likely to weaken their currencies. This in turn may delay the fall in inflation towards their...

Europe is still in short-term crisis mode over Ukraine and lacks a vision for its post-war identity

Some believe that the war in Ukraine has fundamentally changed Europe, giving birth to a different kind of European order. That is, it appears to be driving structural shifts in the way Europe is run and organised that...

Mortgage prisoners: regulatory changes and low credit scores have left thousands trapped in a cycle of high payments

There are 8.5 million households in the UK who own a home with a residential mortgage, often with fixed interest rates from two to five years. Usually, when that mortgage deal ends, the borrower will move to another deal...

Politics

Slovakia’s polarised politics: Robert Fico warned a politician could be violently attacked weeks before assassination attempt

Slovak society is in shock after a 71-year-old man fired five shots at the prime minister, Robert Fico, while he was greeting a small crowd after a meeting. Some members of the coalition government immediately blamed...

Infected blood scandal – what you need to know

The infected blood scandal has been hailed the worst treatment disaster in the history of the NHS. Over 3,000 people have died as a result of receiving contaminated blood products in the 1970s, 80s and 90s, and it is...

Modi’s anti-Muslim rhetoric taps into Hindu replacement fears that trace back to colonial India

The worlds largest election is currently under way in India, with more than 960 million people registered to vote over a period of six weeks. Spearheading the campaign for his Bharatiya Janata Party, incumbent Prime...

Some states’ populations are very much like the US overall – including 5 key states in the 2024 presidential election

Five of the seven states widely expected to be political battlegrounds in the 2024 presidential election have populations very much like that of the U.S. overall, in a range of demographic and socioeconomic...

Attempted assassination of Slovak prime minister follows country’s slide into political polarization

The assassination attempt against Slovakian Prime Minister Robert Fico has been widely condemned by world leaders as an attack on democracy. In Slovakia, the violent act similarly saw a unified response from the...

Science

Ancient DNA from an extinct native duck reveals how far birds flew to make New Zealand home

Ask a bird lover if they have heard of the extinct giant moa or its ancient predator, Haasts eagle, and the answer will likely be yes. The same cant be said of New Zealands extinct, but equally unique, mergansers a group...

Black holes are mysterious, yet also deceptively simple − a new space mission may help physicists answer hairy questions about these astronomical objects

Physicists consider black holes one of the most mysterious objects that exist. Ironically, theyre also considered one of the simplest. For years, physicists like me have been looking to prove that black holes are more...

Is dark matter’s main rival theory dead? There’s bad news from the Cassini spacecraft and other recent tests

One of the biggest mysteries in astrophysics today is that the forces in galaxies do not seem to add up. Galaxies rotate much faster than predicted by applying Newtons law of gravity to their visible matter, despite those...

Why are algorithms called algorithms? A brief history of the Persian polymath you’ve likely never heard of

Algorithms have become integral to our lives. From social media apps to Netflix, algorithms learn your preferences and prioritise the content you are shown. Google Maps and artificial intelligence are nothing without...

IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects

About a trillion tiny particles called neutrinos pass through you every second. Created during the Big Bang, these relic neutrinos exist throughout the entire universe, but they cant harm you. In fact, only one of them is...

Technology

Solana-Based Sphere Labs Launches Banking Integration on Telegram for Seamless Transfers

Solana-based Sphere Labs debuts a new Telegram extension that enables secure transfers between digital wallets and bank accounts with a nominal 0.1% fee. Sphere Labs Unveils Solana-Powered Telegram Extension for...

What’s Next for Ethereum? Execs Discuss Spot Ether ETF Approvals

Bill Hughes, the director of worldwide regulatory concerns at Consensys, took the permission as an admission that Ether is a commodity. Industry professionals discussed the development during a session on X Spaces...

PEPE Coin Extends Weekly Rally Over 80% Amid Significant Whale Accumulation

PEPE Coin has extended its weekly rally to over 80%, driven by significant whale accumulation and a fourfold increase in active addresses. This surge has propelled PEPE to become the third-largest meme coin globally, with...

'Insane Pump' Predicted for Altcoins as Traders Watch Key Resistance Levels

Cryptocurrency analysts predict an altcoin surge, driven by market cap growth and approaching resistance levels. Key Resistance Levels Approached Analysts are once more speculating regarding the possibility of an alt...
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