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Seung Hwan (Mark) Lee

Dr. Seung Hwan (Mark) Lee is a Professor and Associate Dean of Engagement & Inclusion at Ted Rogers School of Management at Toronto Metropolitan University. He earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at the University of Windsor and Bachelor's degree in Arts & Science at McMaster University.

Dr. Lee’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on retail consumers. Professor Lee also contributes to the topic of branding, marketing education, and sensory marketing. He has published in top tier journals which include Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Ethics, and Journal of Business Research. Dr. Lee previously taught Principles of Marketing at Western University where he was awarded the university-wide excellence in Teaching Award in 2011. He also taught Consumer Behavior at Colorado State University where he was the recipient of the Best Teacher Award in 2013. Dr. Lee is currently the Journal Editor for Marketing Education Review.

In November of 2019, Dr. Lee was named as the recipient of the Axcess-Capon Distinguished Teaching Award by the Society of Marketing Advances (SMA) becoming only the second Canadian ever to receive this prestigious recognition. In 2022, he received the Chancellor’s Award of Distinction recognizing the sustained educational leadership and sustained record of teaching excellence.

https://www.torontomu.ca/retail/faculty-research/seung-hwan-lee/

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Economy

Oil Prices Fall on U.S.-Iran Hormuz Deal Hopes

Oil prices fell on Friday, ending a two-day rally as traders weighed reports that the United States and Iran were discussing a phased agreement that could eventually reopen the Strait of Hormuz and ease disruptions to...

Canadian Dollar Faces Pressure as Fed-BoC Policy Gap Widens

The Canadian dollar could remain under pressure through the end of 2026 as diverging monetary policy between the Federal Reserve and Bank of Canada weighs on the currency, according to CIBC Capital Markets. CIBC expects...

Japanese Yen Rebounds as Trump Flags Currency Weakness

The Japanese yen ended a five-day losing streak on Friday, rebounding from the closely watched 160-per-dollar level after Tokyo disclosed that U.S. President Donald Trump had raised concerns about the currencys weakness...

US Comfortable With Canada Trade Standoff as Import Bans Loom

President Donald Trumps administration is prepared to maintain its escalating trade dispute with Canada as new import restrictions approach and Washington threatens additional tariffs on key Canadian industries. U.S. Trade...

Dollar Falls as Oil Eases, Yen Jumps on Intervention Signals

The U.S. dollar weakened on Friday as oil prices retreated, although the currency remained headed for a second consecutive weekly gain as expectations for another Federal Reserve rate hike increased. The Japanese yen,...

Politics

Colombia Extradites FARC Dissident Leader ‘Spider’ to US

Colombia has extradited Geovany Andres Rojas, a senior commander of a dissident faction linked to the former FARC rebel movement, to the United States, where he is wanted on drug-trafficking charges. Rojas, widely known by...

Evan Gershkovich Says FSB Set Trap for 2023 Russia Arrest

Wall Street Journal reporter Evan Gershkovich says Russias Federal Security Service orchestrated an elaborate sting operation that led to his 2023 arrest on espionage charges, according to his first detailed published...

Saudi Arabia Seeks Military Support as Houthi Attacks Escalate

Saudi, Turkish and Pakistani military chiefs were expected to discuss support for Saudi Arabia as escalating Houthi attacks intensify security concerns across the Middle East, while new restrictions on Iranian flights add...

Putin Says Ukraine Peace Proposals Remain on Table

Russian President Vladimir Putin said Friday that proposals aimed at ending the 4-1/2-year war in Ukraine remain under consideration, although Moscow must determine which options best serve Russias interests. Speaking to...

Iran Rejects Nuclear Concessions in Hormuz Deal

Iran will not compromise on its nuclear rights even if the United States accepts Tehrans proposal for reopening the Strait of Hormuz, according to a senior Iranian official, underscoring major obstacles to ending the...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

AMD Hits $1 Trillion as BofA Raises Price Target to $720

Advanced Micro Devices (NASDAQ: AMD) has joined the $1 trillion market capitalization club, and BofA Securities believes the semiconductor giant has room to climb further as artificial intelligence drives stronger demand...

US Appeals Court Upholds Anthropic AI Supply Chain Ban

A U.S. federal appeals court has upheld the Department of Wars decision to exclude Anthropic from its supply chain, handing the Trump administration a significant victory in a closely watched dispute over military use of...

Solidigm Eyes $150 Billion IPO as SK Hynix Expands AI Storage Push

SK Hynix subsidiary Solidigm is considering a U.S. initial public offering as early as next year that could value the semiconductor storage company at as much as $150 billion, according to a Reuters report on Friday. The...

Meta Found Liable in New Mexico Facebook Data Privacy Case

A New Mexico jury has found Meta Platforms liable for misleading consumers about Facebook user privacy and data-sharing practices in a case tied to the Cambridge Analytica scandal. The verdict followed a two-week trial in...

DaVoice Sues Perplexity AI Over Trade Secrets

AI technology startup DaVoice has filed a lawsuit against Perplexity AI in California federal court, accusing the artificial intelligence company of misappropriating trade secrets connected to wake word technology used in...