Associate Professor of Marketing, Swinburne University of Technology
Sean is Co-Director of the Customer Experience & Insight (CXI) Research Group and Associate Professor of Marketing at Swinburne Business School. CXI is a commercially-oriented research group which works with organisations to generate powerful insights that aid in the development of optimal customer experiences, inform innovation, and lead to actionable strategies.
Sean has delivered seminars globally on retail innovation, design thinking and customer experience strategies, Sean has assisted brands in mapping customer experiences and develop an understanding of the customer journey, expectations, needs and desires. He frequently presents at industry conferences on the future of retail and consumer behaviour. His research expertise includes strategy, service design, customer experience design, advanced research methods, new product development, pricing research, and market segmentation. He is published in European Journal of Marketing, Journal of Business Research, Journal of Retailing, and Journal of Retailing and Consumer Services, among others. Sean teaches Marketing Startegy and is a visiting Professor at EADA Business School in Barcelona, where he teaches CX Design in the MBA program.
The paradox of choice. Why made-to-order might not solve the fashion industry's problems
Sep 13, 2018 13:18 pm UTC| Insights & Views Business
How could you go from winning awards for Store Design of The Year and Best Shoe Ever to selling nothing? In 2009 the Australian startup Shoes of Prey set out to make exactly the shoes its customers wanted. Customers...
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