Lecturer in Marketing, Swinburne University of Technology
Jessica is a Lecturer in Marketing at Swinburne Business School specialising in customisation and co-creation. She has presented her research globally, and her work on customisation was recognised by the nation’s leading marketing conference in 2016 with the ANZMAC Doctoral Colloquium Best Paper Award. She is currently completing her PhD at RMIT University.
How could you go from winning awards for Store Design of The Year and Best Shoe Ever to selling nothing? In 2009 the Australian startup Shoes of Prey set out to make exactly the shoes its customers wanted. Customers...