Lecturer in Marketing, Swinburne University of Technology
Jessica is a Lecturer in Marketing at Swinburne Business School specialising in customisation and co-creation. She has presented her research globally, and her work on customisation was recognised by the nation’s leading marketing conference in 2016 with the ANZMAC Doctoral Colloquium Best Paper Award. She is currently completing her PhD at RMIT University.
The paradox of choice. Why made-to-order might not solve the fashion industry's problems
Sep 13, 2018 13:18 pm UTC| Insights & Views Business
How could you go from winning awards for Store Design of The Year and Best Shoe Ever to selling nothing? In 2009 the Australian startup Shoes of Prey set out to make exactly the shoes its customers wanted. Customers...
‘We have thousands of Modis’: the secret behind the BJP’s enduring success in India