Senior Lecturer in Marketing, Sheffield Hallam University
Emily's research and teaching interests lie in the areas of branding, consumer behaviour, and specifically the behaviour of young consumers.
Emily joined Sheffield Hallam University in August 2013 as a Lecturer in Marketing. Prior to this, she worked in various marketing roles for UK Greetings, Grant Thornton, and RSM (formerly Baker Tilly)

To stop teenagers vaping they need to see it as cringe, not cool
Mar 06, 2024 23:00 pm UTC| Insights & Views Health
The proportion of young people who vape has grown significantly over the last year. According to charity Action on Smoking and Health, the proportion of young people aged 11 to 17 in Great Britain who have experimented...