Professor of Management, University of Bath
Jens Nordfält is Professor of Management Studies at the University of Bath. He has received awards both for his academic work as well as for his achievements in bridging the gap between industry and academia. Jens has written several books and book chapters on retailing, shopper marketing, consumer psychology, and in-store marketing, and published several articles in a-journals. Jens is very active in the retail industry as a speaker, researcher, and board member.
Shopping: how retailers are using the latest technology to boost in-store spending
Dec 19, 2022 16:38 pm UTC| Technology
Your online world is probably full of adverts persuading you to buy something with a simple touch of your phone. But away from those personal screens, UK retailers are actually spending most of their digital budgets inside...
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