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Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

The rise of ‘sober curiosity’: Why Gen Zers are reducing their alcohol consumption

Nov 26, 2024 13:26 pm UTC| Insights & Views Life

Generation Z is leading a significant shift in drinking habits. In fact, compared to preceding generations, Generation Z may be the soberest generation yet. Members of Gen Z consume about one-third less beer and wine...

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world

Jun 06, 2024 11:31 am UTC| Economy

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were previously implemented to curb...

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Mar 07, 2024 07:38 am UTC| Insights & Views Economy Business

The recent controversy over Wendys pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendys new president and CEO Kirk Tanner...

OpenAI’s new generative tool Sora could revolutionize marketing and content creation

Feb 22, 2024 06:26 am UTC| Insights & Views Technology

OpenAIs new generative Sora tool has sparked lively technology discussions over the past week, generating both enthusiasm and concern among fans and critics. Sora is a text-to-video model that significantly advances the...

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Nov 08, 2023 12:00 pm UTC| Health

Fear can cause people to behave irrationally in times of uncertainty. During the pandemic, this took the form of panic buying as people flocked to stores to stock up on essential goods. Some even sought to profit off of...

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Oct 12, 2023 07:19 am UTC| Life

As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to...

Apple's new Vision Pro mixed-reality headset could bring the metaverse back to life

Jun 10, 2023 11:23 am UTC| Technology

The metaverse a shared online space incorporating 3D graphics where users can interact virtually has been the subject of increased interest and the ambitious goal of big tech companies for the past few...

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Economy

Oil Prices Fall on U.S.-Iran Hormuz Deal Hopes

Oil prices fell on Friday, ending a two-day rally as traders weighed reports that the United States and Iran were discussing a phased agreement that could eventually reopen the Strait of Hormuz and ease disruptions to...

Canadian Dollar Faces Pressure as Fed-BoC Policy Gap Widens

The Canadian dollar could remain under pressure through the end of 2026 as diverging monetary policy between the Federal Reserve and Bank of Canada weighs on the currency, according to CIBC Capital Markets. CIBC expects...

Japanese Yen Rebounds as Trump Flags Currency Weakness

The Japanese yen ended a five-day losing streak on Friday, rebounding from the closely watched 160-per-dollar level after Tokyo disclosed that U.S. President Donald Trump had raised concerns about the currencys weakness...

US Comfortable With Canada Trade Standoff as Import Bans Loom

President Donald Trumps administration is prepared to maintain its escalating trade dispute with Canada as new import restrictions approach and Washington threatens additional tariffs on key Canadian industries. U.S. Trade...

Dollar Falls as Oil Eases, Yen Jumps on Intervention Signals

The U.S. dollar weakened on Friday as oil prices retreated, although the currency remained headed for a second consecutive weekly gain as expectations for another Federal Reserve rate hike increased. The Japanese yen,...

Politics

Colombia Extradites FARC Dissident Leader ‘Spider’ to US

Colombia has extradited Geovany Andres Rojas, a senior commander of a dissident faction linked to the former FARC rebel movement, to the United States, where he is wanted on drug-trafficking charges. Rojas, widely known by...

Evan Gershkovich Says FSB Set Trap for 2023 Russia Arrest

Wall Street Journal reporter Evan Gershkovich says Russias Federal Security Service orchestrated an elaborate sting operation that led to his 2023 arrest on espionage charges, according to his first detailed published...

Saudi Arabia Seeks Military Support as Houthi Attacks Escalate

Saudi, Turkish and Pakistani military chiefs were expected to discuss support for Saudi Arabia as escalating Houthi attacks intensify security concerns across the Middle East, while new restrictions on Iranian flights add...

Putin Says Ukraine Peace Proposals Remain on Table

Russian President Vladimir Putin said Friday that proposals aimed at ending the 4-1/2-year war in Ukraine remain under consideration, although Moscow must determine which options best serve Russias interests. Speaking to...

Iran Rejects Nuclear Concessions in Hormuz Deal

Iran will not compromise on its nuclear rights even if the United States accepts Tehrans proposal for reopening the Strait of Hormuz, according to a senior Iranian official, underscoring major obstacles to ending the...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

AMD Hits $1 Trillion as BofA Raises Price Target to $720

Advanced Micro Devices (NASDAQ: AMD) has joined the $1 trillion market capitalization club, and BofA Securities believes the semiconductor giant has room to climb further as artificial intelligence drives stronger demand...

US Appeals Court Upholds Anthropic AI Supply Chain Ban

A U.S. federal appeals court has upheld the Department of Wars decision to exclude Anthropic from its supply chain, handing the Trump administration a significant victory in a closely watched dispute over military use of...

Solidigm Eyes $150 Billion IPO as SK Hynix Expands AI Storage Push

SK Hynix subsidiary Solidigm is considering a U.S. initial public offering as early as next year that could value the semiconductor storage company at as much as $150 billion, according to a Reuters report on Friday. The...

Meta Found Liable in New Mexico Facebook Data Privacy Case

A New Mexico jury has found Meta Platforms liable for misleading consumers about Facebook user privacy and data-sharing practices in a case tied to the Cambridge Analytica scandal. The verdict followed a two-week trial in...

DaVoice Sues Perplexity AI Over Trade Secrets

AI technology startup DaVoice has filed a lawsuit against Perplexity AI in California federal court, accusing the artificial intelligence company of misappropriating trade secrets connected to wake word technology used in...