PhD Candidate, Commercial Determinants of Health in Sport, University of Glasgow
Since 2017, I have undertaken research at the University of Glasgow for my PhD entitled: 'Commercial Determinants of Health in Sport. The example of the English Premier League'. I research how sport is used by transnational corporations to promote gambling, alcohol and unhealthy food and drink.
Red Bull's F1 dominance showcases the extreme power of sports marketing
Jul 11, 2023 07:38 am UTC| Sports Business
This years Formula One season has been dominated by one driver, Max Verstappen, and one team, Red Bull. A sport once financed by tobacco sponsorship, now has its fastest car bankrolled by an energy drink. Commercially,...