Assistant Professor of Marketing, Wayne State University
I am an Assistant Professor of Marketing at the Mike Ilitch School of Business, Wayne State University, Detroit, Michigan. My research explores consumer behavior in peer-to-peer platforms with an emphasis on political and public policy issues. I have published in the Journal of Consumer Psychology, Journal of Public Policy & Marketing, Journal of Business Ethics, and the Journal of Business Research, among others.
Your politics can affect whether you click on sponsored search results, new research shows
Oct 25, 2024 12:15 pm UTC| Insights & Views Politics
American businesses spend close to US$100 billion each year to secure top advertising spots in search engine results even though its not exactly a secret that most online shoppers scroll right past them. In fact,...