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David Craig

Fellow at the Peabody Media Center and Clinical Assistant Professor of Communication, University of Southern California, Annenberg School for Communication and Journalism

In the Master of Communication Management program, David Craig teaches multiple courses in global and national, traditional, digital and social media industries, management and practice. His courses include Global Hollywood, Visual Storytelling in film, TV, and online, media industries and management, transmedia production and marketing and social media entertainment.

Along with distinguished media scholar Stuart Cunningham, Craig is engaged in a global, multiyear research initiative mapping the new screen ecology of social media entertainment. Their research examines the technological, economic and regulatory conditions of social media platforms (YouTube, Facebook, Twitch, Vine, Instagram, Snapchat, and more) and social media companies (e.g., multi-channel companies like Fullscreen, Maker, and Stylehaul, talent and advertising agencies, and third party data companies). In addition, they are identifying the creative and entrepreneurial practices engaged by online content creators who are incubating their own personality-driven media brands off these social media platforms.

Craig is also a multiple Emmy Award-nominated producer and former programming executive at A&E and Lifetime Television. Over the past three decades, he has produced over 30 projects, including 100+ hours of television, that included films, television movies, mini-series, and drama series, web series, graphic novels and stage productions.

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor

Dec 05, 2023 09:19 am UTC| Entertainment Business

Hollywood writers and actors recently proved that they could go toe-to-toe with powerful media conglomerates. After going on strike in the summer of 2023, they secured better pay, more transparency from streaming services...

US under Trump Series

How social media stars are fighting for the Left

Feb 21, 2017 08:24 am UTC| Insights & Views Politics

In the aftermath of the 2016 U.S. elections, numerous accounts surfaced of nefarious content creators profiting by posting fake content on social media. The most successful engaged in anti-Clinton fervor, promoted Donald...

Economy

What should you do if you can’t pay your rent or mortgage?

The cost of living crisis is making it difficult for many people to pay their bills, including housing costs. Private sector rents have increased by an average 9% over the year to February 2024, and rising interest rates...

Reducing energy demand and improving efficiency will help prevent the next gas crisis

Gas prices have relaxed, Europe has come out of the winter with record gas storage levels and a surfeit of liquefied natural gas is set to reach the shores of Europe over the coming years. Many commentators are hopeful...

Minimum wage for South African farm workers: study shows 2013 hike helped reduce poverty even though compliance was poor

Minimum wage policies are typically aimed at reducing poverty. Yet there is little direct evidence of this effect, especially in developing countries. And none for South Africa. In a recent paper, we consider the...

Gas is good until 2050 and beyond, under Albanese gas strategy

The Albanese government is talking up the crucial role of gas as a transition fuel through to 2050 and beyond. In a gas strategy to be released on Thursday, the government envisages the fuels uses would change over...

South Africa’s plan to move away from coal: 8 steps to make it succeed

The South African governments Just Energy Transition Implementation Plan was launched in November 2023. It is a roadmap guiding the country away from reliance on coal-fired power towards renewable energy alternatives by...

Politics

Donald Trump Allegedly Offers Oil Execs a Deal to Scrap EV Incentives for $1B Donation

Former President Donald Trump reportedly proposed a $1 billion deal to oil executives, offering to end electric vehicle (EV) subsidies in return for campaign funding, according to The Washington Post. This move underscores...

US Supreme Court upended decades of precedent in 2022 by allowing voters to vote with gerrymandered maps instead of fixing the congressional districts first

For the 2022 midterm elections, the U.S. Supreme Court allowed Alabama to use congressional districts that violated the law and diluted the voting power of Black citizens. A 5-4 vote by the Supreme Court in February...

Germany lowers voting age to 16 for the European elections

Ahead of the European parliament elections in June, Germany has lowered the age limit on participation to 16. This makes it the largest of just a handful of states in the EU to allow people under the age of 18 to vote....

South Africa will be president of the G20 in 2025: two much-needed reforms it should drive

South Africa will play an important international role in 2025 as president of the G20. The G20 is a group of 19 countries as well as the African Union and the European Union. Between them they represent 85% of global...

What early 2024 polls are revealing about voters of color and the GOP

By the end of winter 2024, the return of Donald Trump to the top of the GOP presidential ticket has revealed a surprising trend in the former presidents base of support: his increasing popularity among Black and Latino...

Science

Why are algorithms called algorithms? A brief history of the Persian polymath you’ve likely never heard of

Algorithms have become integral to our lives. From social media apps to Netflix, algorithms learn your preferences and prioritise the content you are shown. Google Maps and artificial intelligence are nothing without...

IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects

About a trillion tiny particles called neutrinos pass through you every second. Created during the Big Bang, these relic neutrinos exist throughout the entire universe, but they cant harm you. In fact, only one of them is...

The Mars Sample Return mission has a shaky future, and NASA is calling on private companies for backup

A critical NASA mission in the search for life beyond Earth, Mars Sample Return, is in trouble. Its budget has ballooned from US$5 billion to over $11 billion, and the sample return date may slip from the end of this...

Dark matter: our new experiment aims to turn the ghostly substance into actual light

A ghost is haunting our universe. This has been known in astronomy and cosmology for decades. Observations suggest that about 85% of all the matter in the universe is mysterious and invisible. These two qualities are...

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

Technology

Microsoft Integrates AMD AI Chips into Azure, Competing with Nvidia’s GPU Offerings

Microsoft announced Thursday that it will integrate AMDs MI300X processors into its Azure cloud services, offering a competitive alternative to Nvidias GPUs. Azures New AI Processing Power According to Reuters,...

Altcoins a ‘Relatively Huge’ Risk as Big Returns Fade, Analysts Warn Investors

Analysts caution that altcoins now represent a relatively huge risk, with the days of massive returns fading. Markus Thielen of 10xResearch suggests the high-reward era is over as crypto market narratives...

Bitcoin Has Best Day in 2 Months as SHIB to Get More Scarce with Shibarium

Bitcoin experienced its largest single-day rise in nearly two months, while ShibaSwaps expansion to Shibarium is set to increase SHIBs scarcity by boosting its burn rate. ShibaSwap Launches on Shibarium, Increasing SHIB...

Kia's Electric Pickup Spotted in US Testing, Targets Tesla Cybertruck, Ford F-150 Lightning

Kias upcoming electric pickup, designed to rival the Tesla Cybertruck, Rivian R1T, and Ford F-150 Lightning, has been spotted testing in the U.S., marking a significant step in its development. Kias Strategic Move into...

OpenAI Strikes Deal with Reddit to Bring Content to ChatGPT, Boosting Stocks

OpenAI and Reddit announced a partnership on May 16 to integrate Reddit content into ChatGPT, enhancing the chatbots capabilities and driving Reddits stock up 12% in extended trading. Reddit Diversifies Beyond...