Carol Zhang

Carol Zhang

Assistant Professor in Tourism Marketing and Management, University of Nottingham
Carol is Assistant Professor in Tourism Marketing at Nottingham University Business School. Prior to this post, I was Senior Lecturer in Marketing at Portsmouth Business School and was Teaching Assistant at University of Surrey. My research is primarily focused on social-political changes, with interests in examining how those changes impacts on social and self-identities in the context of international tourism. My specific research interests are:
* National/social identity and tourism marketing
* Social-political aspect of tourism
* Culture tourism marketing and management
* Confucianism and tourism in China
* Cultural festivals and events
* Tourists behaviour
* Impacts of social categorisation: e.g., gender identity, minorities etc…
* Research methodology and epistemology

I am a dedicated and enthusiastic researcher, constantly pursuing high quality research. I have published in journal such as Annals of Tourism Research, Tourism Management and International Journal of Hospitality Management. I have applied different research methodological approaches into my research, including critical discourse analysis, semiotic analysis, hermeneutic phenomenology, mixed method and survey design. I have delivered many talks in international conferences. I am a passionate teacher, having taught research methods, consumer behaviour and tourism management classes at both undergraduate and postgraduate level.

Prior to joining Higher Education, I worked at different tourism and hospitality companies in Macau, the Netherlands and West Samoa. For me, tourism is not only my research interests but also my passion.
I am always looking for curious and dedicated researchers to work with.
I welcome passionate and dedicated PhD students to work with.
I am excited about partnering with organisations to explore the application of my research.

How the decline in Chinese tourists around the world has hit the luxury sector

Sep 20, 2020 06:08 am UTC| Business

Large groups of Chinese visitors have become a pillar of the global tourism industry. Coronavirus has not only put paid to this enormous source of income for major cities and sights around the world, it is having a massive...



Patents for heat management system for eco-friendly cars up 11%

The Korea Intellectual Property Office reported that the submission of patents related to an integrated heat management system for eco-friendly cars mainly from China, the US, Japan, South Korea, and Europe jumped by an...

Osaka court sides with 7-Eleven in franchise contract termination case

The Osaka District Court dismissed a lawsuit claiming 7-Eleven Japan Co unjustly terminated its contract with a convenience store franchisee over his decision to stop late-night operations. The court also ordered...

Distillery uses green crab in whisky to help protect ecosystem

Tamworth Distilling has created, in collaboration with a University of New Hampshire team, a green crab-flavored whiskey dubbed Crab Trapper. This drink also seeks to find a use for New Hampshires unwanted green crab...

Fanatics CEO selling stake in Philadelphia 76ers, New Jersey Devils to avoid conflict of interest

Michael Rubin, the CEO of digital sports platform Fanatics, is selling his reported ten percent stake in Harris Blitzer Sports Entertainment (HBSE), owner of the NBAs Philadelphia 76ers and the NHLs New Jersey...

eBay acquires NFT marketplace startup KnownOrigin

eBay bought UK-based NFT marketplace KnownOrigin, which raised $3.5 million in February, for an undisclosed sum. KnownOrigin has amassed an impressive, ardent, and devoted group of artists and collectors, which are a...


US Interior Secretary Deb Haaland calls on Senate to investigate deaths of 500 indigenous children in schools

US Interior Secretary Deb Haaland made history as the first Native American to become a member of a presidential Cabinet. Haaland recently called on the Senate to pass the legislation that would probe the deaths of 500...

US VP Kamala Harris meets with Democratic Attorneys General in anticipation of Supreme Court abortion ruling

Months after a leaked majority draft opinion by the Supreme Court overturning the landmark Roe v. Wade ruling, the US is bracing for the formal striking down of the abortion rights law. Vice President Kamala Harris met...

Russia-Ukraine conflict: Kyiv begins trial of Russian soldier accused of rape

Legal proceedings are taking place in Ukraine as Kyiv begins prosecutions of Russian forces charged with crimes. Kyiv has begun its preliminary proceedings in the first trial of a Russian soldier charged with...

Myanmar coup: UN expert says ASEAN should rethink approach to crisis

Myanmar is facing unrest due to the coup staged by the generals to seize power and oust the elected government. The UN special rapporteur on human rights said the ASEAN regional grouping of countries must rethink their...


Sea lettuce used as cow feed may lower marine ecosystem threat

A joint study conducted by a local feed manufacturer and Konkuk University showed that cows fed with a newly developed feed containing sea lettuce emitted 28 percent less methane gas than those who werent. Cows fed sea...

S. Korean scientists develop robot skin that senses tactile stimuli, self heals

A research team from the Korea Advanced Institute of Science and Technology (KAIST) has developed a robot skin that can sense external tactile stimuli and recover from injury when damaged. The newly developed robot skin...

Absolut enlists startup's help in developing fiber-based bottle cap

The Absolut Company is enlisting the help of Swedish start-up Blue Ocean Closures in developing a fiber-based closure cap for its Absolut Vodka bottle. The caps design uses a combination of sustainably sourced FSC fiber...

S. Korea to produce biodegradable plastic with seaweed

South Koreas Ministry of Oceans and Fisheries and a research team at Pohang University of Science and Technology will begin developing technology that uses marine plants to produce biodegradable plastic material. Among...

Researchers 'mask' cancer drug to spare healthy tissues while killing tumors

The University of Chicagos Pritzker School of Molecular Engineering has designed a method to keep a promising cancer drug from wreaking havoc until it reaches a tumor. As many cancer drugs often attack both healthy...


Apple’s Tim Cook says 'stay tuned' on what they will offer when asked about AR/VR tech

Apples first AR/VR headset has been in the rumor mill for a long time now, but reports have peaked in previous months as the tech giant is rumored to unveil the product in the near future. While Apple has remained silent...

iPhone 14 Pro Max battery may be downgraded, leak claims

A new iPhone 14 leak has claimed that Apple is planning to increase the battery capacity of its upcoming phones. However, the iPhone 14 Pro Max is not expected to get the same treatment. The high-end model is instead...

Blizzard confirms ‘World of Warcraft: Dragonflight’ will launch in 2022

World of Warcraft can now pre-purchase the games upcoming expansion called Dragonflight. Blizzard Entertainment also confirmed this week that the update would be released later this year. World of Warcraft: Dragonflight...

Twitter announces ‘Notes’ feature for long-form posts

Twitter confirms its plans to introduce a way where users, especially writers, can publish posts beyond the current 280-character limit. The feature, officially called Notes, is currently in testing and was recently made...
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