Professor of Marketing, University of Southern California
Anthony Dukes studies the economics of marketing strategies, particularly as it applies to pricing, retail and distribution channels, and antitrust. Professor Dukes’ research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, and other leading academic journals. He teaches pricing strategies and the core marketing management course in Marshall’s MBA.PM program. He is an associate editor of the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics.
Why bad customer service won't improve anytime soon
Dec 22, 2019 14:21 pm UTC| Insights & Views
Some of the most hated companies in the U.S. are also the most profitable. Much of this consumer resentment may stem from poor customer service. In fact, most Americans have fought with phone menus, desperately seeking...
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