PhD student, Sauder School of Business, University of British Columbia
Rishad is completing a PhD in Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia, Canada. She has a MSc in Marketing and Consumer Studies from the University of Guelph. She is interested in consumer morality, prosocial behaviour and social norms.
5 ways to shift consumers towards sustainable behaviour
Aug 12, 2019 06:24 am UTC| Insights & Views Economy
Most people want to be sustainable, but have a hard time taking the necessary actions. According to Nielsen, a data analytics company, sustainability is the latest consumer trend. Their research shows chocolate, coffee...
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