Assistant Professor of Marketing & Behavioral Science, University of British Columbia
I completed a PhD in psychology at Columbia university and a post-doc at Stanford University graduate school of business. I am currently assistant professor of marketing & behavioral science at the University of British Columbia, Sauder School of Business. I do research on decisions about the future, and teach courses on consumer behavior and on ethics & sustainability.
Most people want to be sustainable, but have a hard time taking the necessary actions. According to Nielsen, a data analytics company, sustainability is the latest consumer trend. Their research shows chocolate, coffee...