Senior Lecturer in Marketing, Auckland University of Technology
I'm a senior lecturer (assistant professor) and researcher in marketing and consumer psychology. I spend far too much time focusing on sustainable consumption, consumer financial well-being, and marketing and advertising effectiveness. I have discovered the top goal in my career is to translate academic findings into best practices for business, into public dialog and policy thinking, and to help build consumer knowledge. Tall order, but then the best goals usually are.
The Alberta government is interfering in public sector bargaining on an unprecedented scale
Putin’s Russia: first arrests under new anti-LGBT laws mark new era of repression
Canada needs a national strategy for homeless refugee claimants