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Wendy's launches Bourbon Bacon Cheeseburger

Photo by: Wendy's Press Release

Wendy’s is offering something new, and it is not a chicken sandwich. Taking a short break from the chicken war, the fast-food chain introduced its newest cheeseburger called the Bourbon Bacon Cheeseburger.

Market Watch noted that this new menu launch from Wendy's is notable because, for months, the leading fast-food chains in the U.S. have engaged in a heated chicken war. McDonald’s Burger King and even Taco Bell have all joined the battle to attain dominance in the chicken category.

The idea behind the new cheeseburger flavor

Wendy’s chief marketing officer, Carl Loredo, said that after the success of the restaurant's Jalapeno Popper Chicken and Pretzel Bacon Pub Cheeseburger, the company wanted to “go back to our roots." This means that the burger joint would like to move away a bit from the trend and introduce something that Wendy’s flavor is known for.

Moreover, it was revealed that the Bourbon Bacon Cheeseburger has been added to Wendy’s menu in celebration of the National Hamburger Month. In any case, this new sandwich has everything good ingredients inside, including fresh beef patty, applewood smoked bacon, crispy fried onions, drizzled with bourbon bacon barbecue sauce, all sandwiched in a toasted bun with American cheese.

Wendy's new sandwich “for free” offering

Now, since the new sandwich was introduced in time for the National Hamburger Month, customers have a chance to get them for free! From May 6 to May 6, customers can get a free Bourbon Bacon Cheeseburger with a minimum purchase of $15 at Wendy’s stores.

Everyone can avail of this promo through Postmates and using the code BOURBON when placing an order. The Bourbon Bacon Cheeseburger is priced at $5.39.

"Wendy's is the home of the No. 1 bacon cheeseburger for a reason: our beef is always fresh, never frozen and our Applewood smoked bacon is cooked in an oven daily to bring Wendy's signature quality and flavor that we feel is a cut above the competition," John Li, Wendy’s vice president of Culinary Innovation, said in a press release. "For our Bourbon Bacon Cheeseburger, our culinary innovation team created a custom sweet but savory Bourbon Bacon sauce to compliment the American cheese, crispy bacon, crunchy onions and premium toasted bun to bring a delicious, uniquely-Wendy's flavor profile in every bite.

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