Westpac Director Peter Nash Avoids Major Investor Backlash Amid ASX Scrutiny 
Coca-Cola’s Costa Coffee Sale Faces Uncertainty as Talks With TDR Capital Hit Snag 
United Airlines Flight to Tokyo Returns to Dulles After Engine Failure During Takeoff 
Apple App Store Injunction Largely Upheld as Appeals Court Rules on Epic Games Case 
FxWirePro- Major Crypto levels and bias summary 
BTC Bulls Defend $90,000 – One Fed Spark Away from $100K Explosion 
ETH Whales on Rampage: BitMine Snags 138K ETH as $3,000 Holds Firm – Bulls Gear Up for $4,000 Moonshot 
Trump’s Approval of AI Chip Sales to China Triggers Bipartisan National Security Concerns 
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs 
Intel’s Testing of China-Linked Chipmaking Tools Raises U.S. National Security Concerns 
Bitcoin Holds the Line at 90k: Sideways Grind with an Eye on 100k Breakout 
GameStop Misses Q3 Revenue Estimates as Digital Shift Pressures Growth 
Rio Tinto Signs Interim Agreement With Yinhawangka Aboriginal Group Over Pilbara Mining Operations 
Ubisoft, the French video game company, headquartered in Montreuil, Paris, revealed its plans to invest in blockchain and create NFT games. It discussed its crypto plans during its earnings call this week.
To set its plan in motion, Ubisoft already invested in Animoca Brands, Hong Kong-based blockchain startup and game software firm. Crypto Briefing reported that aside from its investment in startups, the company will also be venturing into play-to-earn NFT games.
Ubisoft's chief financial officer, Frédérick Duguet, said that they could use play-to-earn cryptocurrency rewards in their own games, including in-game transactions. The CFO added that with blockchain technology, users would be able to earn and own content.
The company previously launched non-fungible token collectible for properties such as Rabbids and One Shot League, so it already has some experience in the field. Ubisoft also served as a node operator for Tezos and Ultra blockchain platforms, but it has not dabbled in using crypto transactions to monetize its games.
According to CoinTelegraph, apart from its reporting of a 15% increase in unique active players in the first half of this year, Ubisoft expressed its intentions to get into blockchain-based gaming and adoption.
In its Q2 earnings report, Ubisoft shared it has been looking into blockchain since the technology was still in the early stage of development. It was suggested that this time, the company would be taking actual steps to jump into the blockchain and NFT gaming space.
"Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot," Duguet said.
He further said, "We've been working with lots of small companies going on blockchain, and we're starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here."
Meanwhile, the video game company is known for its popular games, including Assassin's Creed Valhalla, "Watch Dogs," "Far Cry," and "Tom Clancy." The first mentioned name is Ubisoft's second most profitable title in its history.
