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The Body Shop has become the world's first global beauty brand to achieve 100% vegan product formulations across all ranges, including skincare, body care, haircare, makeup, and fragrance. This significant milestone demonstrates the brand's dedication to providing ethical choices to its customers.
Seal of Approval From the Vegan Society
Per PR Newswire, the achievement of 100% vegan product formulations has been certified by the Vegan Society, the global gold standard in vegan certification across multiple industries. The Vegan Society's meticulous assessment and validation of over 4000 ingredients for over 1000 products within The Body Shop's portfolio have ensured that each product carries the trusted vegan trademark.
According to Retail Gazette, the vegan cosmetics industry is predicted to experience a compound annual growth rate of 6.31% between 2023 and 2028, with an estimated market value of $24 billion by 2028. This growth is fueled by the increasing number of consumers, particularly young people, who consider veganism an essential factor in their health and beauty purchasing decisions.
Paradigm Shift in the Beauty Industry
Since its inception in 1989, The Body Shop has been at the forefront of the fight against animal testing in cosmetics. The brand firmly believes that animals should not be harmed in pursuing beauty. While the battle for a global ban on animal testing continues, The Body Shop marks another significant milestone in its journey towards cruelty-free beauty with a fully vegan product range.
By investing in vegan formulations, The Body Shop addresses animal welfare concerns and minimizes its environmental footprint. Vegan beauty products contribute to reducing greenhouse gas emissions, water usage, and deforestation associated with traditional cosmetic ingredients, making them a conscious choice for a sustainable future.
Ian Bickley, Chief Executive Officer of The Body Shop, expresses his pride in achieving this significant milestone and emphasizes the brand's dedication to meeting the needs and values of millions of people worldwide. The Body Shop's continuous efforts to champion the cause of cruelty-free beauty have not only made a positive impact on the industry but have also fostered a global movement for change.
Photo: PR Newswire
