Starbucks, Delta Air Lines announce loyalty partnership deal

Starbucks and Delta Air Lines have signed a partnership deal for the coffee chain’s loyalty program. With the cooperation, customers can now start earning Delta SkyMiles every time they purchase something at Starbucks stores.

Starbucks customers who have signed up for its Starbucks Rewards loyalty program will be able to collect more than just the stickers for their purchases. With its collaboration with Delta Air Lines, customers will be awarded one mile for every $1 spent at the store starting Wednesday, Oct. 12.

Members of Delta SkyMiles and Starbucks Rewards may link their accounts to earn free miles. For those traveling via the said air carrier, they may earn double Starbucks stars every time they go on a trip on Delta.

As per CNN Business, to get the rewards, customers should not forget to link their SB and Delta SkyMiles accounts. There will be an exclusive website for this and customers can track their rewards earned too. It should be noted that only purchases in the United States are eligible for the rewards.

Aside from the miles and stars, loyalty members of Starbucks and Delta may also enjoy other perks such as reward points for every order at the coffee chain’s stores across the U.S. What’s more, to attract more customers to join, people who will link their accounts and buy at Starbucks before Dec. 31 are set to earn additional 500 SkyMiles and 150 stars will be awarded later as well.

“Starbucks Rewards and Delta SkyMiles are centered on creating moments of meaningful connection, and by bringing together two of the country’s most celebrated loyalty programs we are able to reward our members with more of what they love,” Starbucks’ vice president of loyalty strategy and marketing, Ryan Butz, said in a press release. “We are excited to partner with Delta to offer our members even more valuable benefits, as well as invite more customers to join Starbucks Rewards”

Delta Air Line’s vice president of loyalty program, Prashant Sharma, added, “Through this new partnership with Starbucks, we can deliver more moments and interactions that matter, both in the air and on the ground.”