Genda Sega Entertainment announced that it’s changing its name to Genda GiGo Entertainment and would replace the Sega name from its arcades with GiGO, an acronym for Get into the Gaming Oasis!
The first arcades to be renamed will be those in Ikebukuro, Akihabara, and Shinjuku neighborhoods in Tokyo, followed by those in the rest of the country.
At the start of last year, Sega Sammy Holdings sold off over 85 percent of the stock for Sega Entertainment, the subsidiary in charge of managing the company’s arcades, to Tokyo-based amusement management company Genda.
The new owners/operators of the nearly 200 Sega arcades in Japan decided to retain the name that carries a lot of goodwill with gamers.
Last January, Genda renamed the company from Sega Entertainment to Genda Sega Entertainment.
GiGO was one of Sega’s arcades sub-brands, including the now-closed game centers in Akihabara and Osaka’s Shinsaibashi district.
Sega’s Ikebukuro arcade used the GiGO name up until its closing last September.
Grenada said they thank Sega for its 56 years of history in the arcade industry, and hope to quench people’s thirst for real entertainment.


Lee Seung-heon Signals Caution on Rate Hikes, Supports Higher Property Taxes to Cool Korea’s Housing Market
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election
Asian Currencies Stay Rangebound as Yen Firms on Intervention Talk
Oil Prices Slip as U.S.-Iran Talks Ease Middle East Tensions
Asian Markets Surge as Japan Election, Fed Rate Cut Bets, and Tech Rally Lift Global Sentiment
Yen Slides as Japan Election Boosts Fiscal Stimulus Expectations
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
Japanese Pharmaceutical Stocks Slide as TrumpRx.gov Launch Sparks Market Concerns
Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility
Gold and Silver Prices Climb in Asian Trade as Markets Eye Key U.S. Economic Data 



