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Pepsi is one of the world's leading beverage companies, and it has come up with a new offering once again. On Wednesday, February 23, it announced the launch of its Nitro Pepsi line, which has been described as the first-of-its-kind.
Pepsi stated that its new Nitro Pepsi drinks are an alternative to the common carbonated cola drinks, but this one has a smoother taste. The new nitrogen-infused product was said to have been formulated as the company is aiming to remain fresh in this era when the youth culture is shifting so fast.
According to CNN News, nitrogen is more commonly used in coffee beverages and beers since nitrogen gas produces silky and foamy textures. Nitro Pepsi is the brand's latest offering under its soda range that the younger generation is expected to like.
With this new drink, the company is obviously scaling up its innovation to offer products that will easily fit with today's lifestyles. In this case, the brand's main goal is to attract more younger consumers and get them hooked to its cola products.
With every purchase of Nitro Pepsi, buyers will see it comes with instructions on how to drink it properly. The company suggested that people drink the new beverage without ice and refrain from using the straw to achieve and enjoy the foamy texture after opening the can. Following the simple recommendation will also offer a new experience for soda drinkers.
"While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola," Pepsi's vice president of marketing, Todd Kaplan, said in a press release. "With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles."
He added, "Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come."
Meanwhile, people can buy Nitro Pepsi individually or in a pack of four. The available flavors are Draft Cola and Vanilla Draft Cola, and they will be in stores across the United States starting March 28.
