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Peloton unveiled its newest fitness equipment, and for the first time, it is selling rowing machines. The company added a line of rowing machines to its product lineup as it works through a restructuring to get back on track after a series of losses in recent years.
Peloton is aiming to further expand its customer base and increase profits with the release of its first rowing machines. As per CNBC, pre-orders and trials for the new Peloton Row are now available in the United States.
The company said that the new fitness machine is a good addition to its lineup as it is able to offer new low-impact, full-body, and strength cardio options to customers. The new product also increased Peloton’s lineup and portfolio of immersive fitness products.
It was noted that the arrival of Peloton Row also coincides with the integration of artificial intelligence (AI) and content to Peloton Guide. The new features were installed to provide a more personalized experience for members of the OnePeloton workout program.
Members can enjoy the same perks as its treadmills and bikes for the rowing machine. They also have access to numerous rowing workouts. Then again, it should be noted that the new fitness equipment requires membership in Peloton’s exercise programs and classes which cost $44 per month.
"It has always been our goal to offer convenient and engaging workouts wherever, whenever. We have continuously challenged ourselves to create new, differentiated products and experiences for our Members and Peloton Row is the latest example," Peloton’s co-founder and chief product officer, Tom Cortese, said in a press release.
He added, "I am proud of the work we have done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey."
Meanwhile, the new Peloton Row is up for sale with starting price of $3,195, which already includes the delivery fee and setup. Customers can place pre-orders today at the row’s page on Peloton’s website. The machine is scheduled to be delivered to buyers starting in December.
