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Panera bread company owns a chain of sandwich and bakery locations and it was announced that it will be redesigning these outlets. The new look will feature double drive-thru lanes and this feature is obviously pandemic-induced as times have changed and many customers prefer takeouts now.
The new look to expect in Panera outlets
Panera will also add new technology for a better dine-in experience since everyone is now extra careful and dining interactions have changed due to COVID-19. As mentioned on CNN Business, the digital features in the remodeled branches will be heavily emphasized to serve diners better and safer.
Customers can expect to see computerized menus and options of contactless ways of placing orders via kiosks and the Panera app. What’s more, the bakery ovens would be relocated so the customers can watch bakers make fresh bread in the stores.
It was added that Panera will also change its logo and will put more emphasis on the “Mother Bread” label. This is the first time that the more than 30-year-old bakery is making an upgrade with its emblem.
Innovation for the modern Panera Bread bakeries and cafe
As Panera continues to innovate, it also wants to transform the stores into a neighborhood bakery to build loyalty and this is one of the reasons for the redesigning plans.
"Innovation is core to who we are and with our new next-generation Panera concept, we are doing what we've always done which is keeping a personalized experience for the guest at the heart of everything we do," chief brand and concept officer of Panera, Eduardo Luz, said in a press release.
He added, "We're doubling down on what has always made Panera unique—creating human connection through caring associates and a warm, inviting environment filled with the smell of freshly-baked bread while continuing to be a leader in digital access for the off-premise world."
In any case, Panera Bread Company is a privately held firm that has been around for more than three decades. It lasted because of its efforts in trying to adapt to changes and new trends. In fact, its patrons have been enjoying its services through the years and they have stayed loyal because Panera always has something new to offer.
