Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient 
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals 
Oil Prices Slip as U.S.–Iran Talks Ease Supply Disruption Fears 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
Australia’s December Trade Surplus Expands but Falls Short of Expectations 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure 
Instagram Outage Disrupts Thousands of U.S. Users 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
PUMA SE and Formula One have signed a licensing deal that will make the German athletic and casual footwear, apparel manufacturer the official partner and exclusive provider of uniforms, racing gear, and other lifestyle collections.
Formula One, the highest class of international racing for open-wheel single-seater formula racing cars, agreed to a multi-year partnership with PUMA. The footwear and sports apparel maker will now be F1’s official supplier in the motor-racing championship events.
With the collaboration, PUMA will also be granted the rights to make Formula 1-branded accessories, sportswear, and footwear. The German company will also supply the uniforms of F1 staff at the track. Fans can expect new lifestyle and motorsport collections featuring designs that will surely attract the sport’s audiences.
Moreover, it was revealed that all 10 teams of the Formula One are covered in the deal with PUMA. Thus, it will be the sole creator of fanwear and other items featuring each team. The sale of the items will start worldwide in February 2024.
Stichd, a subsidiary of PUMA, is set to exclusively operate the retail stores for the branded items during racing events. The shops will sell licensed products of the Formula 1 brand along with some imitation team wear and fanwear.
“PUMA has become the most authentic and credible sports brand in motorsports and has the expertise to create the best products for the world’s leading drivers and teams as well as for its fans,” PUMA’s chief executive officer, Arne Freundt, said in a press release. “The influence of motorsport, and Formula 1 in particular, on sports- and streetwear culture has significantly increased in recent years.”
She added, “Our new partnership with Formula 1 is an exciting opportunity to further explore this blend of motorsports and lifestyle. PUMA has always sat at the intersection of sports and fashion and we feel we are in the perfect position to translate the culture of the sport into relevant streetwear collections and drive brand heat with a young, affluent, and diverse audience.”
