Nike opens Jordan World of Flight store in Tokyo

Nike has opened Japan’s first Jordan World of Flight store in Tokyo’s bustling district of Shibuya,

The Jordan-only store, which spans 9200 sq ft, pays homage to basketball culture and Jordan Brand’s identity and heritage.

Offering the Jordan-branded product range across men’s, women’s and kids, the store also features The Workshop, which provides guidance and educational tutorials on shoe lacing, care, and preservation.

The Jordan store would let Nike members test new products and experiences and kick back and connect over Jordan Brand history and basketball culture at The Flight Lounge.

The store also houses a content studio designed for shoppers to film unboxing and reviews and create content to share on social media. Artworks of local artists are displayed throughout the store.