Nestlé Cereals to launch KitKat Cereal in the UK

Nestlé Cereals said it is releasing the KitKat Cereal next month, and the new item expands the brand’s cereal portfolio. The UK unit of the Swiss food and beverage manufacturer said that the new product is set to debut in the United Kingdom and Ireland.

Nestlé’s new KitKt Cereal is expected to be in grocery stores in the said regions starting mid-April. The latest cereal flavor featuring the popular chocolate-coated wafer is said to be made with milk chocolate-flavored coating and provides five vitamins, iron, and calcium.

According to European Supermarket Magazine, the KitKat Cereal was created in partnership with the company’s chocolate development team. It was perfectly made that Nestlé said fans of KitKat chocolate would be delighted with the new product.

This is the latest food item that features a fusion with the well-known chocolate bar brand. Earlier this year, Nestlé also launched KitKat Bites infused with Lotus Biscoff Belgian biscuits. The company also rolled out the vegan version of the chocolate in at least 15 European nations following a successful test run that started in 2021.

“We are delighted to announce the partnership between Nestlé Cereals and KitKat,” Head of Marketing at Cereal Partners UK & Ireland, Sarah Fordy, said in a press release. “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”

Meanwhile, the new breakfast cereal was announced just in time for National Cereal Day. KitKat also posted a short video of its new KitKat Cereal, which gained positive feedback from fans. It should be noted that this product will only be available in the U.K. for now.