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Melania Trump will be making Parler her "new home," and this was announced on Wednesday, Feb. 9. It was the Nashville, Tennessee headquartered microblogging and social networking service company that revealed its "special arrangement" with the former First Lady of the United States.
In the announcement from Parler, it shared that Melania Trump will now be using its social media platform for exclusive communications. The company described its arrangement as the former FLOTUS making Parler her new "social media home."
Reuters noted that Parler is a social media service that is highly popular among right-wing American users. It was mentioned that it was also the platform that led the way for the launch of Trump's non-fungible tokens or NFTs and blockchain venture in December 2021.
In any case, it was in 2018 when the Parler app was first launched as a social media site. It was marketed as a platform for those who are looking for an alternative to the leading sites such as Twitter.
Parler was able to gain more than 16 million users, and many have opted to sign up because it has fewer restrictions, and users feel free to post anything. These are the reasons why Parler also gained traction from Donald Trump supporters, and now it is considered part of the growing far-right media universe.
"I am excited and inspired by free speech platforms that give direct communication to people worldwide," Melania said in a press release published by the company. "Parler has been on the forefront of utilizing Web3 technology and empowers its users to foster productive discourse."
The company's chief executive officer, George Farmer, also expressed excitement over Parler's new partnership with Melania Trump. He also shared that their past collaborations with the former have been fruitful, so they are really happy with their continued team-up.
"In the time that Parler and Mrs. Trump have been working together, we have found a new level of productivity and engagement with both her, her team, and her brand," Parler's CEO said. "Parler is excited to take this step forward with her and continues to build out its product offering to support her professional evolution as one of the world's leading icons.
