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Beverage manufacturer Ito En is testing drinkable ramen, called Nomu Fururu Reimen, which is produced in collaboration with the Japan branch of Nongshim
Ito En is known for its bottled green tea.
Nongshim, considered as “Korea’s No. 1 Ramen Maker”, is particularly renowned for its spicy noodles, and one of its products is Fururu Reimen.
While reimen has become a local specialty of Morioka in Iwate Prefecture, it originates from Korea, and Ito En’s new drinkable reimen aims to capture all the flavor of the original Korean dish.
According to Ito En, the drink contains ingredients such as cold noodle sauce, kimchi extract, gochujang paste, and vinegar to replicate the sourness, spiciness, and umami of the noodle dish. It has a refreshing taste that’s said to be ideal for quenching your thirst in spring and summer, and it can drunk as is or added to regular meals for extra flavor.
The drink has all the flavor of reimen without noodles, which is good news for people with wheat or egg allergies.
This is the first beverage product to be produced in collaboration with Nongshim, and Ito En says it will continue to develop unique creations for the drinks market, so there may be even more surprises in store for us in the future.
The drink will be available at stores nationwide from April 10, at a recommended retail price of 139 yen.
