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How to Use Twitter for Business

Twitter is not just a social platform where people interact and read each other’s posts. It is also a very good place for business. With the right strategy, you can boost the performance of your business tremendously using this platform. And the good thing with this platform is that it does not matter whether you are a new user or an existing one, you can still use it to boost your business. This post looks at the various ways through which we can leverage the power of Twitter to excel in business.

Focus on followers

Twitter, just like any other social media platform, does not have much value if you do not have enough followers. Your business will get zero benefit if all you do is a post from time to time without focusing on how to get as many followers as you possibly can. And getting followers is easy as there are various methods through which you can get a lot of followers on Twitter. Also, you can choose to buy followers on Twitter if you are too busy to go through all the work required to get followers on this platform.

The good thing about having lots of followers is that you do not need to do all the work. The followership will help your business be known by retweeting your tweets.

Use direct messages to handle issues

As a business owner, the last thing you want for your business is for other potential clients to notice some of the problems other customers might have faced while dealing with your products. For this reason, you would want to use a very private way to solve any problem that a client might have encountered. The best place to do this is Twitter's DM feature. By using a direct message, you can be sure to solve the problem without exposing the issues to other people who might negatively view your business.

Participate in Twitter Chats

Twitter chats provide a very effective way of engaging your followers and getting your topic to trend. But for this strategy to work, you need a relatively large fan base. With a well-shared hashtag, you can get your business brand’ related topic discussed. During the discussion, you can help people understand more about your business, what you do, what you offer, and many other things.

Advertise on this platform

While using Twitter is always free, you can choose to invest in it to make your business profile known by more people. Twitter provides two forms of promotion; promoting tweets, and promoting accounts. You choose either to promote tweets about your business so that Twitter can put it in the eyes of a relevant audience. Also, you can choose to promote the business account, which means that people will be able to go through your business related posts. Whichever way you choose, the result is that you would have boosted the performance of your business.


Twitter is a very powerful social media platform not just for social interactions, but also for business. It boats of millions of followership, and it is the most used by top brands across the world. By having the best strategy, you can drastically improve your sales through Twitter.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.

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